IMS Manthan (The Journal of Mgt., Comp. Science & Journalism)




IMS Manthan (The Journal of Mgt., Comp. Science & Journalism)

Publisher: Publishing India Group
Editor: Dr. V. S. Dhaka
Online ISSN: 0974-7141, Print ISSN:
Frequency: Biannual

Description:

Institute of Management Studies, Noida has created a niche for itself in organizing its academic endeavour in such a way that the creativity, talent and capabilities of all engaged in education and industry are developed. The institute provides an intellectually and professionally stimulating environment for research scholars to share their views and research work through the Biannual Research Journal, IMS Manthan ( ISSN 0974-7141, commenced publishing in 2006) with focus on the various issues, innovations, technologies, mantras in Management & Information Technology. The main objective of the Research Journal is to bridge the gap between theory and practice.

Table of Contents

Vol 8, No 1 (2013)

Journalism

The Success of Lifestyle Brands and Consumers Consciousness through Television Advertisements-A Research Study
Ruhi Lal, Zakia Tasmin Rahman
 Vol 8, No 1 (2013), Pagination: 157-166
ABSTRACT |  PDF     Abstract Views: 846  |  PDF Views: 0
Social Media and Shifting Waves of Democratization
Charulata Singh
 Vol 8, No 1 (2013), Pagination: 167-172
ABSTRACT |  PDF     Abstract Views: 569  |  PDF Views: 0
Reflection of Socio-economic Issues in Hindi Films Post Liberalization
Neha Saluja
 Vol 8, No 1 (2013), Pagination: 173-176
ABSTRACT |  PDF     Abstract Views: 551  |  PDF Views: 0
Pedagogical Framework of Media Psychology: A Concept Review
Pradeep Nair
 Vol 8, No 1 (2013), Pagination: 177-180
ABSTRACT |  PDF     Abstract Views: 526  |  PDF Views: 0
Study on the Effect of Online Shopping on Youth in Delhi NCR
Tanuj Manchanda
 Vol 8, No 1 (2013), Pagination: 181-184
ABSTRACT |  PDF     Abstract Views: 1566  |  PDF Views: 3
Do Photographs Depict Reality?
Pooja Sharma
 Vol 8, No 1 (2013), Pagination: 185-188
ABSTRACT |  PDF     Abstract Views: 453  |  PDF Views: 0
The Role of Media in Promoting Traditional Sports in Assam
Dipendra Kumar Mazumder
 Vol 8, No 1 (2013), Pagination: 189-192
ABSTRACT |  PDF     Abstract Views: 546  |  PDF Views: 0
Cinema and Literature in India: Hum Sath Sath Hai
Mrinal Chatterjee
 Vol 8, No 1 (2013), Pagination: 193-194
ABSTRACT |  PDF     Abstract Views: 622  |  PDF Views: 0
Impact of Cartoon Channels on Children
Manoj Kumar Lodha
 Vol 8, No 1 (2013), Pagination: 195-200
ABSTRACT |  PDF     Abstract Views: 742  |  PDF Views: 0
Exploring the Rich Music Traditions in Sachin Dev Burman's Compositions
Avhinav Jaiswal
 Vol 8, No 1 (2013), Pagination: 201-204
ABSTRACT |  PDF     Abstract Views: 414  |  PDF Views: 0

Computer Science

VBEx: A Browser Plug-in To Prevent DNS Based Phishing Attacks
Swapan Purkait, S.K. De
 Vol 8, No 1 (2013), Pagination: 83-92
ABSTRACT |  PDF     Abstract Views: 895  |  PDF Views: 0
Digital Video Broadcasting via Satellite (DVB-S)
M. V. Raghavendra, K.A. Lathief, Vuda Sreenivasarao
 Vol 8, No 1 (2013), Pagination: 93-98
ABSTRACT |  PDF     Abstract Views: 456  |  PDF Views: 0
Architecting Thick Client Model-view-controller (MVC) for Web Application
Nitesh Kumar, Syed Imtiyaz Hassan
 Vol 8, No 1 (2013), Pagination: 99-106
ABSTRACT |  PDF     Abstract Views: 680  |  PDF Views: 0
Time-space Analysis in Programming Languages
Jatinder Manhas
 Vol 8, No 1 (2013), Pagination: 107-112
ABSTRACT |  PDF     Abstract Views: 452  |  PDF Views: 0
Empirical Assessment of the Impact of Aspectization of Exception Handling and Logging
Shalini, Syed Imtiyaz Hassan
 Vol 8, No 1 (2013), Pagination: 113-120
ABSTRACT |  PDF     Abstract Views: 531  |  PDF Views: 0
A Survey on Video Encryption Techniques
Yogita Negi
 Vol 8, No 1 (2013), Pagination: 121-124
ABSTRACT |  PDF     Abstract Views: 481  |  PDF Views: 0
Authenticating Indian E-health System through "Aadhaar" a Unique Identification
Shilpa Srivastava, Ritu Agarwal
 Vol 8, No 1 (2013), Pagination: 125-130
ABSTRACT |  PDF     Abstract Views: 554  |  PDF Views: 0
Avant Garde Method for Character Recognition for Devanagari Script Using Hidden Markov Model and Neural Network
Dhara Gupta, Udayan Ghosh
 Vol 8, No 1 (2013), Pagination: 131-136
ABSTRACT |  PDF     Abstract Views: 513  |  PDF Views: 0
Component Selection Problem for Component-based Software
Jagdeep Kaur, Pradeep Tomar
 Vol 8, No 1 (2013), Pagination: 137-143
ABSTRACT |  PDF     Abstract Views: 566  |  PDF Views: 0
ANN for Node Localization in Wireless Sensor Network
Shikha Bhardwaj
 Vol 8, No 1 (2013), Pagination: 145-150
ABSTRACT |  PDF     Abstract Views: 532  |  PDF Views: 0

Management

Programming Modeling of Retail Sales and Inventories in an Emerging Market: A Study of Selected Commodity Group in India
Shri Prakash, Ritisnigdha Panigrahi
 Vol 8, No 1 (2013), Pagination: 1-8
ABSTRACT |  PDF     Abstract Views: 559  |  PDF Views: 0
Bank Deposits in India: Analysis of Regional and Inter-temporal Variations
Shalini Sharma
 Vol 8, No 1 (2013), Pagination: 9-18
ABSTRACT |  PDF     Abstract Views: 463  |  PDF Views: 0
Relationship between Entrepreneurial Orientation and Export Performance: A Study of Rajasthan SMEs
Ankur Roy, Harsh Purohit
 Vol 8, No 1 (2013), Pagination: 19-28
ABSTRACT |  PDF     Abstract Views: 726  |  PDF Views: 0
Performance Evaluation of Selected Open Ended Equity Funds for the Post Recession Period: An Indian Perspective
Anu Sahi, Anurag Pahuja
 Vol 8, No 1 (2013), Pagination: 29-38
ABSTRACT |  PDF     Abstract Views: 884  |  PDF Views: 0
Simultaneous Equations Modeling of Growth Effect of Scbs Operations Relating to Deposit Mobilization and Credit Creation since 1991
Harsh Kumar
 Vol 8, No 1 (2013), Pagination: 39-48
ABSTRACT |  PDF     Abstract Views: 444  |  PDF Views: 0
The Buyer Behavior Study on Purchasing the Car: with Special Reference to Uttar Pradesh
Shailesh K. Kaushal
 Vol 8, No 1 (2013), Pagination: 49-56
ABSTRACT |  PDF     Abstract Views: 434  |  PDF Views: 0
Choice between Current and Future Consumption Expenditure during Pre and Post New Economic Policy in Indian Economy
Ritu Sharma
 Vol 8, No 1 (2013), Pagination: 57-60
ABSTRACT |  PDF     Abstract Views: 454  |  PDF Views: 0
Conceptualizing CRM with Special Reference to Banking
Sarita Bhatnagar
 Vol 8, No 1 (2013), Pagination: 61-68
ABSTRACT |  PDF     Abstract Views: 454  |  PDF Views: 0
Perceived Importance of Effective Teaching Competencies Used in Management Education
Kanupriya M. Bakhru, Seema Sanghi, Y. Medury
 Vol 8, No 1 (2013), Pagination: 69-74
ABSTRACT |  PDF     Abstract Views: 475  |  PDF Views: 30
Employee Perception about Knowledge Management in Information Technology Industry
Varsha Jain, Subhadip Roy
 Vol 8, No 1 (2013), Pagination: 75-82
ABSTRACT |  PDF     Abstract Views: 471  |  PDF Views: 0