IMS Manthan (The Journal of Mgt., Comp. Science & Journalism)

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Study on the Effect of Online Shopping on Youth in Delhi NCR


Affiliations
1 Amity University, Noida, UP, India
     

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Online shopping, often referred to as online retailing or etailing, is growing every day in India. Although most studies in the past have pointed out that the process has been rather slow and unsuccessful in gathering much steam with the Indian users. But the trend is changing now and a good number of savvy online users are making big purchases on the digital space.

The purpose of this study is to analyze the impact of online shopping on consumers of the age group 18-30 in Delhi NCR and how they are receptive to this change. It will also focus on some of the factors responsible for deterring the consumers to purchase through online mode. It also tries to study their shopping behavior. This study can be considered as an applied research from purpose perspective and descriptive in nature with regard to the method. A questionnaire is designed and distributed among the selected sample to collect information and their opinions regarding online shopping.

Keywords

Online Shopping, Shopping Behavior
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  • Bhavik Pathak (2010). A Survey of the Comparison Shopping Agent-Based Decision Support Systems, Department of Decision Sciences, School of Business And Economics, Indiana University South Bend, IN 46634.

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  • Study on the Effect of Online Shopping on Youth in Delhi NCR

Abstract Views: 1566  |  PDF Views: 3

Authors

Tanuj Manchanda
Amity University, Noida, UP, India

Abstract


Online shopping, often referred to as online retailing or etailing, is growing every day in India. Although most studies in the past have pointed out that the process has been rather slow and unsuccessful in gathering much steam with the Indian users. But the trend is changing now and a good number of savvy online users are making big purchases on the digital space.

The purpose of this study is to analyze the impact of online shopping on consumers of the age group 18-30 in Delhi NCR and how they are receptive to this change. It will also focus on some of the factors responsible for deterring the consumers to purchase through online mode. It also tries to study their shopping behavior. This study can be considered as an applied research from purpose perspective and descriptive in nature with regard to the method. A questionnaire is designed and distributed among the selected sample to collect information and their opinions regarding online shopping.

Keywords


Online Shopping, Shopping Behavior

References