IMS Manthan (The Journal of Mgt., Comp. Science & Journalism)

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The Buyer Behavior Study on Purchasing the Car: with Special Reference to Uttar Pradesh


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1 Department of Business Administration, University of Lucknow, Lucknow, U.P, India
     

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This study attempts to find the five factors that influence the buyer behavior to purchase the car: safety&security, esteem, performance, economy and quality. Empirical evidence from the automobile industry suggests that cars are experience goods: consumers do not have complete information about some characteristics of cars, and can only learn about them after buying and trying them out. The main objective of the research paper is to explore and conceptualize various factors and develop a model, which influence the purchase patterns of cars in Uttar Pradesh. A questionnaire consisting of 39 items was developed to measure the construct and its dimensions. The first draft of the questionnaire was subject to a pilot testing through a focus group and an expert evaluation. Data were gathered from a 400 car users' sample of four metro cities in Uttar Pradesh. A structured questionnaire on five point rating (Likert scale) was administered by way of personal interview. For the purpose of analysis, statistical tool like Factor analysis has been used.

Keywords

Safety & Security, Esteem, Performance, Economy and Quality
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  • The Buyer Behavior Study on Purchasing the Car: with Special Reference to Uttar Pradesh

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Authors

Shailesh K. Kaushal
Department of Business Administration, University of Lucknow, Lucknow, U.P, India

Abstract


This study attempts to find the five factors that influence the buyer behavior to purchase the car: safety&security, esteem, performance, economy and quality. Empirical evidence from the automobile industry suggests that cars are experience goods: consumers do not have complete information about some characteristics of cars, and can only learn about them after buying and trying them out. The main objective of the research paper is to explore and conceptualize various factors and develop a model, which influence the purchase patterns of cars in Uttar Pradesh. A questionnaire consisting of 39 items was developed to measure the construct and its dimensions. The first draft of the questionnaire was subject to a pilot testing through a focus group and an expert evaluation. Data were gathered from a 400 car users' sample of four metro cities in Uttar Pradesh. A structured questionnaire on five point rating (Likert scale) was administered by way of personal interview. For the purpose of analysis, statistical tool like Factor analysis has been used.

Keywords


Safety & Security, Esteem, Performance, Economy and Quality

References