Employee Engagement Predictors in the Indian Segment of a Global Media Organization

Made popular by the HR consultancy organizations, the employee engagement construct is gradually receiving the attention of academic scholars. The study on which this paper is based is one of the very few such studies in India. The paper provides a variety of definitions of the constructs. The authors have developed a two-dimensional measure of employee engagement. Using a sample of highly educated professional managers of a marketing media organization, the paper describes their level of engagement viz-à-viz the work they do and the organization they belong to. With the help of multiple regression the paper has identified the critical predictors of engagement in this organization.