Indian Journal of Industrial Relations: Economics & Social Dev.

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Work Place Motivators & Employees’ Satisfaction: A Study of Retail Sector in India


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1 Institute of Management Technology, Ghaziabad 201001, India
     

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Success of retail firms is dependent on a motivated workforce; hence these firms are trying to use different job motivators to keep employees motivated and satisfied. This empirical study examines the job motivators which Indian retail firms are using for front line sales personnel and their effectiveness in terms of employees' satisfaction. Data were collected from 114 sales employees belonging to 10 retail stores in the National Capital Region. The most important motivators used by retail stores were: working conditions, skill development, recognition, role clarity, career growth and support from management. The results of regression analysis indicated compensation, working conditions, and support from management as the most significant predictors of employees' satisfaction.
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  • Work Place Motivators & Employees’ Satisfaction: A Study of Retail Sector in India

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Authors

Sita Mishra
Institute of Management Technology, Ghaziabad 201001, India
Bindu Gupta
Institute of Management Technology, Ghaziabad 201001, India

Abstract


Success of retail firms is dependent on a motivated workforce; hence these firms are trying to use different job motivators to keep employees motivated and satisfied. This empirical study examines the job motivators which Indian retail firms are using for front line sales personnel and their effectiveness in terms of employees' satisfaction. Data were collected from 114 sales employees belonging to 10 retail stores in the National Capital Region. The most important motivators used by retail stores were: working conditions, skill development, recognition, role clarity, career growth and support from management. The results of regression analysis indicated compensation, working conditions, and support from management as the most significant predictors of employees' satisfaction.

References