Indian Journal of Industrial Relations: Economics & Social Dev.

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Understanding the Preferences of Creative & Non-creative Employees


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1 Institute of Management Technology, Gaziabad, India
     

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More than ever, today, organizations are pressured to innovate and adapt. Highly creative employees are the building block for developing novel ideas and producing useful products and effective procedures as well as their implementation. Organizations need to focus on attracting and motivating creative employees. To attract and retain creative employees, organizations need to know what they seek. This study attempts to understand the preferences of creative employees in terms of motivators. It also examines the differences in the preferences of creative and non-creative employees. The findings of the study indicate that there are significant differences between creative and non-creative employees in terms of their preferences of job motivators.
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  • Understanding the Preferences of Creative & Non-creative Employees

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Authors

Bindu Gupta
Institute of Management Technology, Gaziabad, India

Abstract


More than ever, today, organizations are pressured to innovate and adapt. Highly creative employees are the building block for developing novel ideas and producing useful products and effective procedures as well as their implementation. Organizations need to focus on attracting and motivating creative employees. To attract and retain creative employees, organizations need to know what they seek. This study attempts to understand the preferences of creative employees in terms of motivators. It also examines the differences in the preferences of creative and non-creative employees. The findings of the study indicate that there are significant differences between creative and non-creative employees in terms of their preferences of job motivators.

References