International Journal of Marketing and Business Communication




International Journal of Marketing and Business Communication

Publisher: Publishing India Group
Editor: Tejinderpal Singh
Online ISSN: , Print ISSN: 2277-484X
Frequency: Quarterly

Description:

International Journal of Marketing & Business Communication" (IJMBC) tends to develop, promote, coordinate and disseminate the original developments and practices within the field area of marketing, business communication & related subject areas. Journal aims to help professionals working in the field, academicians and policy-makers to contribute, to disseminate research, and to learn from each other's work. Journal covers all niche segments relating to the Marketing.

Table of Contents

Vol 6, No 4 (2017)

Articles

Analysing Brand Love:Integration of Predictive Validity for PLS Models
Karla Barajas-Portas
 Vol 6, No 4 (2017), Pagination: 1-8
ABSTRACT |  PDF     Abstract Views: 26  |  PDF Views: 1
‘I Speak English and French, NOT American’:Canadian Advertising from an Intercultural and Postcolonial Perspective
Erhard Lick
 Vol 6, No 4 (2017), Pagination: 9-16
ABSTRACT |  PDF     Abstract Views: 34  |  PDF Views: 1
Impact of Celebrity Endorsements on Advertisement Effectiveness & Purchase Decision Among Youths
Manish Mittal
 Vol 6, No 4 (2017), Pagination: 17-27
ABSTRACT |  PDF     Abstract Views: 33  |  PDF Views: 0
Entrepreneurial Intent:Exploring the Roles of Gender and Family Business Background
Sapna Parihar
 Vol 6, No 4 (2017), Pagination: 28-37
ABSTRACT |  PDF     Abstract Views: 23  |  PDF Views: 1
Vehicle Ownership as an Influence on Retail Shoppers’ Perception of Indian Traditional Grocery Stores
Harsh Sharma, Vaibhav Lowalekar
 Vol 6, No 4 (2017), Pagination: 38-45
ABSTRACT |  PDF     Abstract Views: 27  |  PDF Views: 0