International Journal of Marketing and Business Communication




International Journal of Marketing and Business Communication

Publisher: Publishing India Group
Editor: Tejinderpal Singh
Online ISSN: , Print ISSN: 2277-484X
Frequency: Quarterly

Description:

International Journal of Marketing & Business Communication" (IJMBC) tends to develop, promote, coordinate and disseminate the original developments and practices within the field area of marketing, business communication & related subject areas. Journal aims to help professionals working in the field, academicians and policy-makers to contribute, to disseminate research, and to learn from each other's work. Journal covers all niche segments relating to the Marketing.

Table of Contents

Vol 8, No 4 (2019)

Articles

A Comparative Study of Online and Offline Shopping in Haryana
Devender Kumar, Kirti Khurana
 Vol 8, No 4 (2019), Pagination: 1-6
ABSTRACT |  PDF     Abstract Views: 75  |  PDF Views: 0
Digital Marketing and Mobile Technology Impact on Tourism in Portugal
Rui Manuel Firmino, Pedro Miguel Ramada, Maria Nascimento Cunha, José Manuel Araújo Magano
 Vol 8, No 4 (2019), Pagination: 7-12
ABSTRACT |  PDF     Abstract Views: 82  |  PDF Views: 0
An Empirical Study on Service Quality Comparison Between Private and Public Hospitals in Delhi-NCR
Vishal Kamra, Supreet Kaur Sethi, J. K. Sharma
 Vol 8, No 4 (2019), Pagination: 13-27
ABSTRACT |  PDF     Abstract Views: 70  |  PDF Views: 0
The Four C's of Customer Service Promulgating the Efficacy of Small-Scale Cement Industries' Products
Vipul Chalotra
 Vol 8, No 4 (2019), Pagination: 28-36
ABSTRACT |  PDF     Abstract Views: 57  |  PDF Views: 0