International Journal of Marketing and Business Communication




International Journal of Marketing and Business Communication

Publisher: Publishing India Group
Editor: Tejinderpal Singh
Online ISSN: , Print ISSN: 2277-484X
Frequency: Quarterly

Description:

International Journal of Marketing & Business Communication" (IJMBC) tends to develop, promote, coordinate and disseminate the original developments and practices within the field area of marketing, business communication & related subject areas. Journal aims to help professionals working in the field, academicians and policy-makers to contribute, to disseminate research, and to learn from each other's work. Journal covers all niche segments relating to the Marketing.

Table of Contents

Vol 7, No 4 (2018)

Articles

Devastating the Quality Time of TV Viewers by Encroachments of TV Advertisements in India
Muthusamy Sabesh Manikandan, Ganesan Thangadurai, R. Manohar
 Vol 7, No 4 (2018), Pagination: 1-11
ABSTRACT |  PDF     Abstract Views: 6  |  PDF Views: 0
Analyzing the Antecedents and Consequences of Brand Experience:An Exploratory Study in the Case of Consumer Durables in the Indian Context
Mukesh Govind Kharat, Rekha D. Chikhalkar, Manoj Kumar Jha, Manoj Govind Kharat
 Vol 7, No 4 (2018), Pagination: 12-31
ABSTRACT |  PDF     Abstract Views: 6  |  PDF Views: 0
The Integrated Conceptual Framework for Understanding Perceived Brand Equity in Professional Sports Teams
Lysias Tapiwanashe Charumbira
 Vol 7, No 4 (2018), Pagination: 32-44
ABSTRACT |  PDF     Abstract Views: 5  |  PDF Views: 0
Marketing Communications for Sustainable Consumption:A Conceptual Framework
Shilpa Bagdare
 Vol 7, No 4 (2018), Pagination: 45-49
ABSTRACT |  PDF     Abstract Views: 6  |  PDF Views: 0