Vol 11, No 1 (2014)

Table of Contents

Vol 11, No 1 (2014)

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Articles

The Effect of Green Advertising as a Moderator on Green Purchase Attitude - Green Purchase Intentions Relationship. The Case of Young Egyptian Consumers
Samaa Taher Attia
 Vol 11, No 1 (2014), Pagination: 1-15
ABSTRACT |  PDF     Abstract Views: 177  |  PDF Views: 0
The Art of Branded Luxury - Indian Consumers Buying Behaviour
Rahela Farooqi, Shadma
 Vol 11, No 1 (2014), Pagination: 16-23
ABSTRACT |  PDF     Abstract Views: 139  |  PDF Views: 0
Human Resource Management: Its Role for Sustainability and Growth of the Organizations
Sateesh Kumar Ojha
 Vol 11, No 1 (2014), Pagination: 24-32
ABSTRACT |  PDF     Abstract Views: 141  |  PDF Views: 0
Mobile Phone Marketing Vis-a-Vis Consumer Perceptions
Umesh R. Dangarwala, Maniram K. Dekate
 Vol 11, No 1 (2014), Pagination: 33-43
ABSTRACT |  PDF     Abstract Views: 187  |  PDF Views: 0
Impact of Negativity and Stereotype Threat on Female Managers - An Indian Perspective
Sangeeta Trott
 Vol 11, No 1 (2014), Pagination: 44-48
ABSTRACT |  PDF     Abstract Views: 127  |  PDF Views: 0
Occupation and Mall Shopping
Monika Gupta
 Vol 11, No 1 (2014), Pagination: 49-56
ABSTRACT |  PDF     Abstract Views: 140  |  PDF Views: 0
Impact of High Performance Human Resource Practices on Intention to Leave and Emotional Exhaustion
Jeevan Jyoti, Roomi Rani, Rupali Gandotra
 Vol 11, No 1 (2014), Pagination: 57-66
ABSTRACT |  PDF     Abstract Views: 120  |  PDF Views: 0
Impact of Performance Commitment on Consumer Evolution of Product Quality
Krishna Kumar Pandey, Manisha Pandey
 Vol 11, No 1 (2014), Pagination: 67-74
ABSTRACT |  PDF     Abstract Views: 135  |  PDF Views: 0
Organizational Structure: An Inquiry on Relevancy with Organizational Trust and Job Satisfaction in Indian Cellular Service Providers
B. K. Suthar, R. Lathangi, Shamal Pradhan
 Vol 11, No 1 (2014), Pagination: 75-88
ABSTRACT |  PDF     Abstract Views: 122  |  PDF Views: 0