Table of Contents
Vol 11, No 1 (2014)
Open Access
Subscription Access
Articles
The Effect of Green Advertising as a Moderator on Green Purchase Attitude - Green Purchase Intentions Relationship. The Case of Young Egyptian Consumers | ||
Samaa Taher Attia | ||
Vol 11, No 1 (2014), Pagination: 1-15 | ||
ABSTRACT | PDF | Abstract Views: 177 | PDF Views: 0 |
The Art of Branded Luxury - Indian Consumers Buying Behaviour | ||
Rahela Farooqi, Shadma | ||
Vol 11, No 1 (2014), Pagination: 16-23 | ||
ABSTRACT | PDF | Abstract Views: 139 | PDF Views: 0 |
Human Resource Management: Its Role for Sustainability and Growth of the Organizations | ||
Sateesh Kumar Ojha | ||
Vol 11, No 1 (2014), Pagination: 24-32 | ||
ABSTRACT | PDF | Abstract Views: 141 | PDF Views: 0 |
Mobile Phone Marketing Vis-a-Vis Consumer Perceptions | ||
Umesh R. Dangarwala, Maniram K. Dekate | ||
Vol 11, No 1 (2014), Pagination: 33-43 | ||
ABSTRACT | PDF | Abstract Views: 187 | PDF Views: 0 |
Impact of Negativity and Stereotype Threat on Female Managers - An Indian Perspective | ||
Sangeeta Trott | ||
Vol 11, No 1 (2014), Pagination: 44-48 | ||
ABSTRACT | PDF | Abstract Views: 127 | PDF Views: 0 |
Occupation and Mall Shopping | ||
Monika Gupta | ||
Vol 11, No 1 (2014), Pagination: 49-56 | ||
ABSTRACT | PDF | Abstract Views: 140 | PDF Views: 0 |
Impact of High Performance Human Resource Practices on Intention to Leave and Emotional Exhaustion | ||
Jeevan Jyoti, Roomi Rani, Rupali Gandotra | ||
Vol 11, No 1 (2014), Pagination: 57-66 | ||
ABSTRACT | PDF | Abstract Views: 120 | PDF Views: 0 |
Impact of Performance Commitment on Consumer Evolution of Product Quality | ||
Krishna Kumar Pandey, Manisha Pandey | ||
Vol 11, No 1 (2014), Pagination: 67-74 | ||
ABSTRACT | PDF | Abstract Views: 135 | PDF Views: 0 |
Organizational Structure: An Inquiry on Relevancy with Organizational Trust and Job Satisfaction in Indian Cellular Service Providers | ||
B. K. Suthar, R. Lathangi, Shamal Pradhan | ||
Vol 11, No 1 (2014), Pagination: 75-88 | ||
ABSTRACT | PDF | Abstract Views: 122 | PDF Views: 0 |