IMS Manthan (The Journal of Mgt., Comp. Science & Journalism)

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The Scenario of Retail Market in India: An Analysis


Affiliations
1 Department of Business Administration, University of Rajasthan, Jaipur, India
2 Department of Commerce and Management, The IIS University, Jaipur, India
     

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The retail sector in India is witnessing a huge revamping exercise as traditional markets make way for new formats such as departmental stores, hypermarkets, supermarkets and speciality stores. Western style malls have begun appearing in metros and second rung cities a like introducing the Indian consumer to a shopping experience like never before.
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  • Bajaj Chetan, Tuli Rajnish, Retail Management, Oxford University Press, 2005.

  • Business Toda, January 16, 2005, Volume 14, No. 1.

  • David Gilbert, "Retail Marketing Management" Pearson Education Ltd. (2005)

  • Dr. Gupta, "The Malls" Journal of IMS Group, July, Vol. 4(2), (2007)

  • Effective Executive, ICFAI, May (2005)

  • www.imageretail.com

  • www.indiainbusness.nic.in


Abstract Views: 236

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  • The Scenario of Retail Market in India: An Analysis

Abstract Views: 236  |  PDF Views: 0

Authors

N. M. Sharma
Department of Business Administration, University of Rajasthan, Jaipur, India
Seema Singh Rathore
Department of Commerce and Management, The IIS University, Jaipur, India

Abstract


The retail sector in India is witnessing a huge revamping exercise as traditional markets make way for new formats such as departmental stores, hypermarkets, supermarkets and speciality stores. Western style malls have begun appearing in metros and second rung cities a like introducing the Indian consumer to a shopping experience like never before.

References