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Market Potential Analysis of ERP-based IT Services in Manufacturing/Engineering Industry


Affiliations
1 IMS NOIDA, Noida, U.P., India
     

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The purpose of the paper is to understand the ERP systems used by small and medium scale industries. This research will also showcase the trend of ERP softwares used by manufacturing firms along with future recommendations. This research will be used by Aditya Birla Minacs to understand the shifting of ERP paradigm in manufacturing SMEs. This study aims at giving Aditya Birla Minacs a better understanding of ERP practices in manufacturing industry.

Aditya Birla Minacs IT Services has three verticals business lines-Manufacturing, Private and BFSI. Manufacturing being the primary vertical business the focus of this project is to do the research on manufacturing industry's needs towards the IT Services and Products. Target industries - Automobiles related industries mainly.


Keywords

ERP paradigm, IT Services, Market Potential, Company Potential Analysis, Market Penetration
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  • Market Potential Analysis of ERP-based IT Services in Manufacturing/Engineering Industry

Abstract Views: 229  |  PDF Views: 0

Authors

Vandana Mathur
IMS NOIDA, Noida, U.P., India

Abstract


The purpose of the paper is to understand the ERP systems used by small and medium scale industries. This research will also showcase the trend of ERP softwares used by manufacturing firms along with future recommendations. This research will be used by Aditya Birla Minacs to understand the shifting of ERP paradigm in manufacturing SMEs. This study aims at giving Aditya Birla Minacs a better understanding of ERP practices in manufacturing industry.

Aditya Birla Minacs IT Services has three verticals business lines-Manufacturing, Private and BFSI. Manufacturing being the primary vertical business the focus of this project is to do the research on manufacturing industry's needs towards the IT Services and Products. Target industries - Automobiles related industries mainly.


Keywords


ERP paradigm, IT Services, Market Potential, Company Potential Analysis, Market Penetration

References