IMS Manthan (The Journal of Mgt., Comp. Science & Journalism)

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Alternative Media in New Millennium - "Use of the Social Networking Sites for Social Campaigning: The Anti-corruption Campaign (Jan Lokpal Bill)"


Affiliations
1 Mass Communication Department, MCRPV Bhopal, MP, India
     

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In the present hi-tech, globalised world alternative media has gained so much popularity among the users which cannot be denied. The impact of the alternative media has been witnessed by the entire world in the recent Arab Spring. People around the world actively participated in the revolution through this medium.

There are so many examples stating the power and impact of these medium for awareness. One such example we have is the Anti-Corruption Campaign (Jan Lakopal Bill), the campaign initiated by social activist Anna Hazare. The present study is an attempt to find out whether these alternative media (the social-networking sites like Facebook, Twitter etc.) are useful for the promotion of social campaigns or not. The research will also try to find out how people respond and what do they think about such campaigning through the social-networking sites.


Keywords

Alternative Media, April Spring, Janlokpal Bill, Social Networking Sites, Anti-corruption Campaign
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Abstract Views: 387

PDF Views: 2




  • Alternative Media in New Millennium - "Use of the Social Networking Sites for Social Campaigning: The Anti-corruption Campaign (Jan Lokpal Bill)"

Abstract Views: 387  |  PDF Views: 2

Authors

Mukta Martolia
Mass Communication Department, MCRPV Bhopal, MP, India

Abstract


In the present hi-tech, globalised world alternative media has gained so much popularity among the users which cannot be denied. The impact of the alternative media has been witnessed by the entire world in the recent Arab Spring. People around the world actively participated in the revolution through this medium.

There are so many examples stating the power and impact of these medium for awareness. One such example we have is the Anti-Corruption Campaign (Jan Lakopal Bill), the campaign initiated by social activist Anna Hazare. The present study is an attempt to find out whether these alternative media (the social-networking sites like Facebook, Twitter etc.) are useful for the promotion of social campaigns or not. The research will also try to find out how people respond and what do they think about such campaigning through the social-networking sites.


Keywords


Alternative Media, April Spring, Janlokpal Bill, Social Networking Sites, Anti-corruption Campaign

References