| Issue | Title | |
| Vol 46, No 2 (2016) | Apparel Shopping Styles of Young Adult Consumers in Bangalore | Abstract |
| Theresa Nithila Vincent | ||
| Vol 47, No 8 (2017) | Application of Design Thinking Techniques in Marketing of Fashion Apparel E - Commerce | Abstract |
| Sudha Misra, D. Arivazhagan | ||
| Vol 42, No 4 (2012) | Application of Market Basket Analysis to Understand Students' Career Options: A Study on Management under Graduate Students at IU, Mizoram | Abstract |
| Mrinmoy Bhattacharjee, Pranjal Kalita | ||
| Vol 38, No 10 (2008) | Application of Retail Services Quality Scale to Sri Lankan Supermarkets: An Empirical Study | Abstract |
| H.S.C. Perera, S.A. Buddhika, C.V. Rathnayke | ||
| Vol 48, No 2 (2018) | Application of RIDIT Analysis in Prioritizing Perceived Service Quality Dimensions of Management Graduates in Indian Universities | Abstract |
| Vivek Kumar Pathak, Ashim Kumar Das, Rajeev Kumar Panda | ||
| Vol 52, No 12 (2022) | Application of the Theory of Planned Behaviour to Predict College Students’ Online Purchase Intention : A Systematic Review and Meta-Analysis | Abstract |
| Ashish Linge, Mahesh Singh, Baldeo Kakde, Krunal K. Punjani | ||
| Vol 47, No 11 (2017) | Are Celebrity Endorsements Worth It ? Evidence from Listed Firms in India | Abstract |
| Jagandeep Singh | ||
| Vol 42, No 2 (2012) | Are Modern Day Marketers Indulging in Cultural Genocide by Changing Consuming Pattern? | Abstract |
| Ramaswami Venkatesh | ||
| Vol 39, No 4 (2009) | Asian Paints:Changing Rules of the Game | Abstract |
| Rushina Singhi, Dewyani Kawale, Yogesh Chaudhari | ||
| Vol 39, No 4 (2009) | Assessing International Heritage Tourist Satisfaction in India | Abstract |
| Manish Srivastava | ||
| Vol 47, No 9 (2017) | Assessing the Loyalty of Shoppers of Attire Multi - Brand Outlets : A Research Study | Abstract |
| M. Rupesh Kumar, A. G. V. Narayanan | ||
| Vol 45, No 1 (2015) | Assessment of Effectiveness of Subsidized Food Grain Distribution in India with Respect to Rice and Wheat | Abstract |
| Amudhasurabi A., Digvir S. Jayas, Alagusundaram K. | ||
| Vol 41, No 9 (2011) | Assessment of Influence of Materialistic Values on Consumption Innovativeness | Abstract |
| Manit Mishra | ||
| Vol 51, No 4 (2021) | Attitude of Generations : Does It Matter Online ? | Abstract |
| Mary Rani Thomas, Jain Mathew | ||
| Vol 34, No 3 (2004) | Attitude of People in Coimbatore City towards Multinational Corporations | Abstract |
| R.Vijay Kumar, Feroz Khan | ||
| Vol 44, No 8 (2014) | Attribute - Level Performance Dimensions of Airline Service Quality: A Factor Analysis Approach | Abstract |
| Joemon Pappachan, Moli P. Koshy | ||
| Vol 50, No 2 (2020) | Attribute Preference Hierarchy Based Segments in the Indian Car Tyre Replacement Market – An Exploratory Study | Abstract |
| Anshu Sharma | ||
| Vol 35, No 6 (2005) | Automobile Purchase-peer Influence in Decision Making | Abstract |
| J. Clement Sudhahar, R. Venkatapathy | ||
| Vol 39, No 3 (2009) | Awareness and Impact of HIV/AIDS among the Teenagers in Ethiopia | Abstract |
| R. Renjith Kumar, Biju G. | ||
| Vol 34, No 4 (2004) | Awareness and Perception of Educated Consumers about Consumer Protection Laws | Abstract |
| C.S Basavaraj, Shrimant F. Tangade | ||
| Vol 35, No 7 (2005) | Awareness of the Implications of the Impending Product Patent Regime on the Indian Pharmaceutical Market: A Questionnaire Study | Abstract |
| Navneet Wadhwa | ||
| Vol 35, No 1 (2005) | Awareness on Consumer Finance in Rural Market: An Analysis | Abstract |
| R. Nandagopal, P. Chinnaiyan | ||
| Vol 52, No 6 (2022) | ‘Buy Luxury’: Adapting the SHIFT Framework to Explore the Psychological Facets Enabling Consumers for Sustainable Luxury Consumption | Abstract |
| Arunangshu Giri, Wendrila Biswas, Jari Salo | ||
| Vol 52, No 1 (2022) | ‘The New Normal’ and the Strategies of Marketers to Attract Consumers | Abstract |
| Debarun Chakraborty, Ganesh Dash | ||
| Vol 39, No 2 (2009) | B2B E-Commerce:Utilizing Electronic Marketplaces for Procurement | Abstract |
| Manoranjan P. Ram, A. Rangaswamy, R. Jainila Sundari | ||
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