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Application of the Theory of Planned Behaviour to Predict College Students’ Online Purchase Intention : A Systematic Review and Meta-Analysis


Affiliations
1 Department of Business Management, C P and Berar E S College, Ravinagar, Nagpur - 440 001, Maharashtra, India
2 Department of Management, College of Business and Economics, Kebri Dehar University, Kebri Dehar, Post Box-25, Ethiopia
3 Department of Commerce, Manoharbhai Patel Arts, Commerce & Science College, Sakoli, Dist. Bhandara, Rashtrasant Tukdoji Maharaj Nagpur University, Nagpur - 441 802, Maharashtra, India
4 Narsee Monjee Institute of Management Studies, Mumbai, India
     

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The main aim of this study was to review and synthesize the literature on the theory of planned behavior (TPB) tested empirically by researchers worldwide to predict college students’ online purchase intention using its antecedents. This article meta-analyzed the correlations between the three independent constructs of TPB: attitude, subjective norms, perceived behavioral control, and one dependent construct, purchase intention. The researchers reviewed 1,798 articles generated through seven electronic database searches for the period from 2003 – 2020. These studies were screened against the inclusion-exclusion criteria using PRISMA, leaving 15 study records for performing a systematic review and meta-analysis. The findings confirmed a strong relationship between attitude and purchase intention, subjective norms and purchase intention, and perceived behavioral control and purchase intention. This indicated that the TPB constructs significantly predicted the online purchase intention of college students.

Keywords

Meta-Analysis, Online Shopping, Purchase Intention, Systematic Review, Theory of Planned Behavior.

Paper Submission Date : July 30, 2021 ; Paper sent back for Revision : April 23, 2022 ; Paper Acceptance Date : June 15, 2022 ; Paper Published Online : December 15, 2022

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  • Application of the Theory of Planned Behaviour to Predict College Students’ Online Purchase Intention : A Systematic Review and Meta-Analysis

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Authors

Ashish Linge
Department of Business Management, C P and Berar E S College, Ravinagar, Nagpur - 440 001, Maharashtra, India
Mahesh Singh
Department of Management, College of Business and Economics, Kebri Dehar University, Kebri Dehar, Post Box-25, Ethiopia
Baldeo Kakde
Department of Commerce, Manoharbhai Patel Arts, Commerce & Science College, Sakoli, Dist. Bhandara, Rashtrasant Tukdoji Maharaj Nagpur University, Nagpur - 441 802, Maharashtra, India
Krunal K. Punjani
Narsee Monjee Institute of Management Studies, Mumbai, India

Abstract


The main aim of this study was to review and synthesize the literature on the theory of planned behavior (TPB) tested empirically by researchers worldwide to predict college students’ online purchase intention using its antecedents. This article meta-analyzed the correlations between the three independent constructs of TPB: attitude, subjective norms, perceived behavioral control, and one dependent construct, purchase intention. The researchers reviewed 1,798 articles generated through seven electronic database searches for the period from 2003 – 2020. These studies were screened against the inclusion-exclusion criteria using PRISMA, leaving 15 study records for performing a systematic review and meta-analysis. The findings confirmed a strong relationship between attitude and purchase intention, subjective norms and purchase intention, and perceived behavioral control and purchase intention. This indicated that the TPB constructs significantly predicted the online purchase intention of college students.

Keywords


Meta-Analysis, Online Shopping, Purchase Intention, Systematic Review, Theory of Planned Behavior.

Paper Submission Date : July 30, 2021 ; Paper sent back for Revision : April 23, 2022 ; Paper Acceptance Date : June 15, 2022 ; Paper Published Online : December 15, 2022


References





DOI: https://doi.org/10.17010/ijom%2F2022%2Fv52%2Fi12%2F172561