Table of Contents
Vol 44, No 12 (2014)
Open Access
Subscription Access
Articles
| Indian Culture and its Reflection on Advertising: A Perceptual Study of Advertising Practitioners | ||
| Freda Swaminathan, Ipshita Bansal | ||
| DOI:10.17010/ijom/2014/v44/i12/80006 , Vol 44, No 12 (2014), Pagination: 7-18 | ||
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| How Does Experience Impact Domestic Tourists’ Satisfaction? Testing the Mediating Role of Service Quality | ||
| Muhammad Sabbir Rahman, Madi Bin Abdullah | ||
| DOI:10.17010/ijom/2014/v44/i12/80008 , Vol 44, No 12 (2014), Pagination: 19-31 | ||
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| Role of Gender in Influencing Consumers' Attitude Towards Online Advertising | ||
| Meghna Verma, Saranya R. | ||
| DOI:10.17010/ijom/2014/v44/i12/80009 , Vol 44, No 12 (2014), Pagination: 32-46 | ||
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| Measuring Satisfaction of Mutual Fund Investors from the Customer Communication Dimension of the Marketing Mix | ||
| Amalesh Bhowal, Tarak Paul | ||
| DOI:10.17010/ijom/2014/v44/i12/80013 , Vol 44, No 12 (2014), Pagination: 47-56 | ||
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Abstract Views: 148 | PDF Views: 0 | |