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Assessing the Gender Influence on Perception of Service Quality: A Study of Shop-in-shop in India


Affiliations
1 Department of Management Studies, The Technological Institute of Textile & Sciences, Bhiwani, Haryana.
     

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Indian Retail is a USD 320 billion dollar industry, which is growing at CAGR of 5%. Business Monitor International (BMI) forecasted that the total retail sales in India will grow to US$ 785.12 billion by 2015 from US$ 395.96 billion in 2011. The market is full of opportunities but only those retailers will survive which offers high quality of service. Research suggests that demographics do make an effect on some service quality dimensions. The present study analyses that whether gender make an impact on different service quality delivered by shop-in-shop.

Keywords

Organised Retail, Gender, Retail Service Quality
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  • Assessing the Gender Influence on Perception of Service Quality: A Study of Shop-in-shop in India

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Authors

Samridhi Tanwar
Department of Management Studies, The Technological Institute of Textile & Sciences, Bhiwani, Haryana.
Neeraj Kaushik
Department of Management Studies, The Technological Institute of Textile & Sciences, Bhiwani, Haryana.
V.K. Kaushik
Department of Management Studies, The Technological Institute of Textile & Sciences, Bhiwani, Haryana.

Abstract


Indian Retail is a USD 320 billion dollar industry, which is growing at CAGR of 5%. Business Monitor International (BMI) forecasted that the total retail sales in India will grow to US$ 785.12 billion by 2015 from US$ 395.96 billion in 2011. The market is full of opportunities but only those retailers will survive which offers high quality of service. Research suggests that demographics do make an effect on some service quality dimensions. The present study analyses that whether gender make an impact on different service quality delivered by shop-in-shop.

Keywords


Organised Retail, Gender, Retail Service Quality

References