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Sharma, Seema
- Corporate Social Responsibility in India
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1 Department of Social Work, University of Delhi, Delhi 110007, IN
1 Department of Social Work, University of Delhi, Delhi 110007, IN
Source
Indian Journal of Industrial Relations: Economics & Social Dev., Vol 46, No 4 (2011), Pagination: 637-649Abstract
This article attempts to examine the concept and practices of CSR in India based on the primary data collected from seventeen business houses in India. The CSR definition followed here is that it is the obligation of the firm to use its resources in ways to benefit society, through committed participation as a member of society, taking into account the society at large, and improving the welfare of the society independently of the direct gains to the company. The study also takes a stakeholder's perspective towards CSR. The author discusses CSR amongst select Indian enterprises and concludes with a critical evaluation of their CSR initiatives.References
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- Corporate Social Responsibility in India- The Emerging Discourse & Concerns
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Authors
Affiliations
1 Dept. of Social Work, University of Delhi, IN
1 Dept. of Social Work, University of Delhi, IN
Source
Indian Journal of Industrial Relations: Economics & Social Dev., Vol 48, No 4 (2013), Pagination: 582-596Abstract
The discourse and agenda of Corporate Social Responsibility in India are being set by the state and the corporate. Various mechanisms are being employed to provide legitimacy and acceptance to CSR in India. This article takes a critical look at the CSR discourse in India by locating CSR within the political economy of the country, the legitimization process, main actors in CSR and the problems within this CSR discourse.- Communication for Socially Responsible Initiatives
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Authors
Seema Sharma
1,
Deepa Mann
2
Affiliations
1 Department of Social Work, University of Delhi, IN
2 Labor Department, Government of NCT of Delhi, IN
1 Department of Social Work, University of Delhi, IN
2 Labor Department, Government of NCT of Delhi, IN
Source
Indian Journal of Industrial Relations: Economics & Social Dev., Vol 52, No 1 (2016), Pagination: 87-100Abstract
This paper discusses the communication strategies adopted by the corporate while planning and implementing their CSR initiatives in India. Based on the data collected from five companies – a private sector, a public sector, a private-private joint venture, a public- private joint venture and a multinational corporation- the paper finds that the CSR communication within the companies is top driven. There are different levels of stakeholder involvement in CSR communication. With respect to the communication between the corporate and the communities, the paper contends that the companies simply may not have communication specifically focused on them. In addition, the communication strategies adopted by the corporate and implementing partners in the communities run the risk for the corporate houses of either hearing what they want to hear or of the communities’ dominance over the company.- Gandhian Trusteeship & CSR:Interrogating the Relationship
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Authors
Affiliations
1 Department of Social Work, University of Delhi, Delhi 110007, IN
1 Department of Social Work, University of Delhi, Delhi 110007, IN
Source
Indian Journal of Industrial Relations: Economics & Social Dev., Vol 54, No 2 (2018), Pagination: 215-226Abstract
Corporate social responsibility (CSR) is often considered a contested concept. In India its contours have finally been marked through the Companies Act, 2013. The Act clarifies what may constitute the social responsibility of business. It goes further to explain which category of corporate shall undertake socially responsible initiatives. This paper takes a critical look at the Gandhian idea of trusteeship and CSR to understand the relationship between the two. The paper concludes that the two are different because the two concepts lie in two different world views. While the idea of trusteeship derives its strength from religion and the basic goodness of human beings CSR as proposed and practiced today has its ischolar_mains in the market economy.References
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- Sharma, S. (2013), “Corporate Social Responsibility in India- The Emerging Discourse & Concerns”, Indian Journal of Industrial Relations, 48(4 ): 582-96.
- Sharma, Seema & Mann, Deepa. (2016), “Communication for Socially Responsible Initiatives”, Indian Journal of Industrial Relations, 52(1): 87-100.
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- Skill Building & Employment in India:Interrogating an Uneasy Relationship
Abstract Views :164 |
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Authors
Affiliations
1 Department of Social Work, University of Delhi, Delhi 110007, IN
1 Department of Social Work, University of Delhi, Delhi 110007, IN