International Journal of Hospitality and Tourism Systems

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

Tourism Promotion in Himachal Pradesh: an Opinion Survey of foreign Tourists.


Affiliations
1 M.T.A. Dept., H.P.University, Shimla.
     

   Subscribe/Renew Journal


This paper examines the marketing strategies of tourism in Himachal Pradesh, which is a small Indian hill state. Tourism has emerged as an upcoming industry in Himachal. Having realized the importance of tourism the present work is an attempt to find out the present status of tourism promotion in Himachal and whether it justifies the tourism products of Himachal. The current paper covers the majority of the tourist destinations visited by the international tourists. This study covers the three districts of Himachal Pradesh namely Shimla, Kullu and Kangra, reason being that these districts attract maximum number of tourists in Himachal Pradesh. At least two destinations in each district have been chosen. 80 foreign tourists had been selected with respect to tourist arrival in the respective districts. Ultimate sample was selected on convenient cum random basis. The response categories were presented as Strongly Agree, Agree, No comments, Disagree and Strongly Disagree. Chi-Square was attempted on the responses of the international tourists. It has emerged from the study that the State of Himachal has the potential to become a year round popular destination amongst the foreign tourists provided if it is promoted aggressively.

Keywords

Destination Image, Marketing, Tourism Products, Tourism Promotion, Tourism Potential
Subscription Login to verify subscription
User
Notifications
Font Size


  • Arlt, W. (2002). Internet as a Cross Culture Incoming Tourism Communication Tool for SMEs, Tourism Research 2002, Proceedings of an International Interdisciplinary Conference in Wales, University of Wales Institute, Cardiff, Cardiff 4th-7th. September 2002.

  • Berthon, P., Pitt, L., and Watson, R. (1996). The World Wide Web as an Advertising Medium: Towards an Understanding of Conversion Efficiency, Journal of Advertising Research, 60, (1), 43-54.

  • Brannback, M.(1997). Is the Internet Changing the Dominant Logic of Marketing? European Management Journal, 15(6), 698-707.

  • Bruner, E. (1991). Transformation of Self in Tourism. Annals of Tourism Research 18: 238-250.

  • Bruner, E. and Kirshenblatt-Crimblett, B. (1994). Maasai on the Lawn: Tourist Realism in East Africa. Cultural Anthropology 9 (2): 435-470.

  • Cohen, E. (1983). Hill Tribe Tourism. In J. M. McKinnon and W.Bhruksasri (eds) Highlanders of Thailand, Kualalumpur: Oxford University Press. p 307-325.

  • Dann, Graham, M.S.( 2000). Differentiating Destinations in the Language of Tourism: Harmless Hype or Promotional Irresponsibility; Tourism Recreation Research Vol.25, (2), pp 63-75.

  • Davidoff, Philip. G., Doris, G., Davidoff.(1994). Sales and Marketing for Travel and Tourism, 2nd ed., New Jersey: Prentice Hall Cerus and Technology, Englewood Cliffs.

  • Deighton, J. (1997). Commentary on "Exploring the Implications of the Internet for consumer Marketing", Journal of the Academy of Marketing Science, 25,(4), 347-351.

  • Gartner, W. C. (1986). Temporal Influences on Image Change. Annals of Tourism Research, 13, 635-644.

  • Hoffman, D. Novak, T.(1996b). Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations, Journal of Marketing, 60(3), 50-68.

  • Kumar, Raj.( 1992). A Study on Tourism in Himachal Pradesh: A Case Study of Kullu and Manali, Unpublished Thesis Submitted to H.P.U. Shimla.

  • Mac Cannell, D. (1973). Staged Authenticity: Arrangements of Social Space in Tourist Settings. American Journal of sociology 79(3): 589-603.

  • (1989). The Tourist. A New Theory of the Leisure Class, 2nd Edition, New York: Schocken Books.

  • Mahajan, Anurag.(1992). Tourism in Kangra Valley: Development, Potential and Problems. Unpublished Thesis Submitted to H.P.U. Shimla.

  • Maslow, A. (1954). Motivation and Personality, New York: Harper & Row.

  • Mckay, K.J. & Fesenmair, D.R.(1997). Pictorial Elements of Destination Image Formation. Annals of Tourism Research, 24, 537-565.

  • Peterson, R., Balasubramanian, S.,and Brounenbery, B.(1997). Exploring the Implications of the Internet for Consumer Marketing, Journal of the Academy of Marketing Science, 25(4), 329-346.

  • Rayport, J: and Sviokla, J.(1994). Managing in the Market Space, Harvard Business Review, November-December, 141-150.

  • (1995). Exploiting the Virtual Value Chain. Harvard Business Review November-December, 75-85.

  • Relph, E.(1983). Place and Placeness, London: Pioneer Sharma, D.D.(2002). Tourism Entrepreneurship and Marketing Strategies-A Case of Himachal Pradesh. in Bansal, S.P.,Sushma, Sonia and Chander Mohan(ed.), Tourism in the New Millennium-Challenges & Opportunities(pp.392-402). Chandigarh: Abhishek Publications.

  • Sharma, Rakesh, Kumar (1984). A Study of Tourism Marketing in Himachal, Unpublished Thesis Submitted to H.P.U. Shimla.

  • Tyagi, Archna.(1989). A Study of Development and Potential of Tourism in H.P., Unpublished Thesis Submitted to Himachal Pradesh University.

  • Wigand, R.(1997). Electronic Commerce: Definition, Theory and Context, The Information Society, 13(1), 1-16.


Abstract Views: 466

PDF Views: 0




  • Tourism Promotion in Himachal Pradesh: an Opinion Survey of foreign Tourists.

Abstract Views: 466  |  PDF Views: 0

Authors

Sushma Rewal Chugh
M.T.A. Dept., H.P.University, Shimla.

Abstract


This paper examines the marketing strategies of tourism in Himachal Pradesh, which is a small Indian hill state. Tourism has emerged as an upcoming industry in Himachal. Having realized the importance of tourism the present work is an attempt to find out the present status of tourism promotion in Himachal and whether it justifies the tourism products of Himachal. The current paper covers the majority of the tourist destinations visited by the international tourists. This study covers the three districts of Himachal Pradesh namely Shimla, Kullu and Kangra, reason being that these districts attract maximum number of tourists in Himachal Pradesh. At least two destinations in each district have been chosen. 80 foreign tourists had been selected with respect to tourist arrival in the respective districts. Ultimate sample was selected on convenient cum random basis. The response categories were presented as Strongly Agree, Agree, No comments, Disagree and Strongly Disagree. Chi-Square was attempted on the responses of the international tourists. It has emerged from the study that the State of Himachal has the potential to become a year round popular destination amongst the foreign tourists provided if it is promoted aggressively.

Keywords


Destination Image, Marketing, Tourism Products, Tourism Promotion, Tourism Potential

References