Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

Learning Motivation, Performance, and Satisfaction: a Comparison between Students Majoring in Tourism and Hospitality Programmes from Taiwan and Taiwan.


Affiliations
1 Department of Hospitality Management, Taiwan Hospitality & Tourism College, Hualien., Taiwan, Province of China
2 Department of Commerce, Goa University Goa., India
3 Oriental School of Hotel Management, Vythiri, Wynad, Kerala., India
4 Department of Tourism and Service, Management; Institute for Strategic Management, Marketing, and Tourism; University of Innsbruck; Universitätsstr,, Austria
     

   Subscribe/Renew Journal


Many studies carried out (at individual country level and also inter-country comparative level, encompassing varied subjects in primary and secondary education as well as at university) have examined the influence of learning motivation on academic performance and satisfaction level of students. It is within this research framework that we explored the learning motivation, learning performance, and learning satisfaction level among students of hospitality and tourism course. A comparative study is being carried out between students from two institutions THTC, Taiwan (Hualien) and OSHM, India (Wynad). Students majoring (3 year programme) in hospitality & tourism programmes were selected and a structured 5-point Likert questionnaire is being administered among 200 students from THTC and 120 students from OSHM. By administering the questionnaire, we obtained information about demographic profiles of students and the three basic components about learning (motivation, performance, and satisfaction). Both sets of data about students from Taiwan and India were analysed and found to be reliable and showed a good fit. Data analysis revealed some interesting facts about student's levels of motivation, performance, and satisfaction from the two countries.

Keywords

Hospitality, Tourism, Learning Motivation, Learning Performance, Learning Satisfaction, Taiwan, India
Subscription Login to verify subscription
User
Notifications
Font Size


  • Abbey, J. R (1998). Hospitality Sales and Marketing. (3rd ed). Michigan. Educational Institute of the American Hotel & Lodging Association.
  • Barbuto, J.E; Scholl, R.W. (1998). Motivation sources inventory: Development and validation of new scales to measure an integrative taxonomy of motivation. Psychological Reports. 82, 1011-1022.
  • Bong, M (2004). Academic motivation in Self-Efficacy, Task Value, Acheivement Goal Orientations, and Attributional Beliefs. The Journal of Educational Research. 97/6. 287-298.
  • Brookhart, S.M; Durkin, D.T (2003). Classroom Assessment, Student Motivation, and Achievement in High School Social Studies Classes. Applied Measurement in Education. 16/1. 27-54.
  • Buehl, M.M; Alexander, P.A (2010). Motivation and Performance Differences in Students Domain-specific Epistemological Belief and Profiles. The Journal of Early Adolescence. 30. 305-340.
  • Bye, D; Pushkar, D; Conway, M (2007). Motivation, Interest, and Positive Affect in Traditional and Nontraditional Undergraduate Students. Adult Education Quarterly. 57/2. 141-158.
  • Chen, R; Chiu, T; Lin, Z (2009). Taiwan students' Motivation and Performance to Learn: A Comparison Between On-job and Full-Time Students Majoring in Tourism and Hospitality. Conference Proceedings of The Asian Conference on Education 2009. 1233-1239
  • Cooper, C; Fletcher, J; Gilbert, D; Wanhill, S (1993). Tourism: Principles and Practice. (1st ed). London, Pitman Publishing.
  • Daniels, E; Arapostathis, M (2005). What Do they Really Want?: Student Voices and Motivation Research. Urban Education. 40/1. 34-59.
  • Davidson, R (1993). Tourism. (2nd ed). London, Pitman Publishing.
  • Debnath, S.C; Tandon, S; Pointer, L.V (2007). Designing Business School Courses to Promote Student Motivation: an Application of the Job characteristics Model. Journal of Management Education. 31/6. 812-831.
  • Fulk, B.M; Brigham, F.J; Lohman, D.A (1998). Motivation and Self-Regulation: A Comparison of Students with Learning and Behavior Problems. Remedial and Special Education. 19/5. 300-309.
  • Givvin, K.B; Stipek, D.J; Salmon, J.M; MacGyvers, V.L (2001). In the eyes of the beholder: Students’ and teachers’ judgments of students’ motivation. Teaching and Teacher Education. 17, 321-331.
  • Guàrdia, J; Freixa, M; Peró, M; Turbany, J; Cosculluela, A; Barrios, M; Rifa, X (2006). Factors Related to the Academic Performance of Students in the Statistics Course in Psychology. Quality & Quantity. 40. 661-674.
  • Hancock, D. R (2007). Effects of Performance Assessment on the Acheivement and Motivation of Graduate Students. Active Learning in Higher Education. 8/3. 219-231.
  • Hanrahan, M. (2000). Motivating Science Learning in the Middle Year. The Queensland Science Teacher. 28, 16-17.
  • Harlen, W; Crick, R. D (2003 ). Testing and Motivation for Learning. Assessment in Education. 10/2. 167-207.
  • Honore, S.(2003). Learning to lead with e-learning. Training Journal, January, 16-22.
  • Kirkpatrick, D. (1996) Techniques for Evaluating Programs. Part of Great Ideas Revisited Series in Training & Development, January, 54-59.
  • Kizilgunes, B; Tekkaya, C; Sungur, S (2009). Modeling the Relations among Students Epistemological Beleifs, Motivation, Learning Approach, and Acheivement. The Journal of Educational Research. 102/4. pp 243-256.
  • Lattin, G.W (2005). The Lodging and Food Service Industry. (6th ed). Michigan. Educational Institute of the American Hotel & Lodging Association.
  • Lee, T; Huang, L (2007). Related Research in Learning Motivation, Learning Satisfaction and Learning Performance of Continuing Education for In-service Personage: Taking In-service Master Program of NCKU as Example. Journal of Human Resource Management. 7/4. 1-24.
  • Lodewyk, K.R (2007). Relations among Epistemological Beliefs, Academic Achievement, and Task Performance in Secondary School Students. Educational Psychology. 27/3. 307-327.
  • Low, P.K.C; Kristine, Z.V (2006). The Value of Learning – A Comparison between Kazakhstan and the United States. Global Education Journal. 3. 9-20.
  • Mahon, P.G; Dannells, M (1998). Advisors' Attitudes Regarding Transfer Students. NACADA Journal. 18/2. 33-39.
  • Masitsa, G (2008). Tracing the Development of Poor student Motivation and Performance in Township Secondary Schools. African Education Review. 5/1. pp 84-108.
  • Metallidou, P; Vlachou, A (2007). Motivational Beliefs, Cognitive Engagement, and Achievement in Language and Mathematics in Elementary School Children. International Journal of Psychology. 42/1. 2-15.
  • Noe, R.A (1986). Trainee Attributes and Attitudes: Neglected Influences on Training Effectiveness. Academy of Management Review. 11. 736–749.
  • Noe, R.A. (2005). Employee training and development (3rd ed.). Burr Ridge: Irwin McGraw-Hill.
  • Nunnally, J.C (1978). Psychometric theory (2nd ed). New York. McGraw-Hill.
  • OCHM (2010). Oriental Group of Hotel Management Institutions, An Overview: Last Checked on 10th December 2010. http://orientalschool.com/htm/about.html
  • Ormrod, J.E (1999). Human learning (3rd ed.), Upper Saddle River, NJ: Merrill.
  • Pintrich, P.R; Anderman, E.M; Klobucar, C (1994). Intraindividual Differences in Motivation and Cognition in Students With and Without Learning Disabilities. Journal of Learning Disabilities. 27/6. 360-370.
  • Pintrich, P.R; Schunk, D.H. (2002). Motivation in education: Theory, research, and applications. (2nd edition). Upper Saddle River, NJ: Merrill, Prentice Hall.
  • Rei, A.M; Wieland, F (1985). Managing Services in Food and Beverage Operations. (1st ed). Michigan. Educational Institute of the American Hotel & Lodging Association.
  • Rezabek, R.J (1998). A Study of the Motives, Barriers, and Enablers affecting Participation in Adult Distance Education Classes in an Iowa Community College. University of Northern Iowa. ISBN:0-599-30294-1, DAI-A60/05,1443.
  • Sungur, S (2007). Modeling the Relationships among students Motivational Belefs, Metacognitive Strategy use, and Effort Regulation. Scandinavian Journal of Educational Research. 51/3. 315-326.
  • Teoh, S.H; Koo, A.C; Singh, P (2010). Extracting Factors for Students Motivation in studying Mathematics. International Journal of Mathematical Education in Science and Technology. 41/6. 711-724.
  • Tyagi, P.K (1985). Diagnosing Learning Motivation of Marketing Students: An approach Based of Expectancy Theory. Journal of Marketing Education. 7/2. 28-34.
  • Watkins, D; McInerney, D; Akande, A; Lee, C (2003). An nvestigation Of Ethnic Differences In The Motivation And Strategies For Learning Of Students In Desegregated South African Schools. Journal of Cross-Cultural Psychology. 34/2. 189-194.
  • Wigfield, A; Eccles, J.S (2000). Expectancy-Value Theory of achievement motivation. Contemporary Educational Psychology, 25, 68-81.
  • Zoldosova, K; Prokop, P (2006). Analysis of Motivational Orientations in Science Education. International Journal of Science and Mathematics Education. 4. 669-688.

Abstract Views: 462

PDF Views: 0




  • Learning Motivation, Performance, and Satisfaction: a Comparison between Students Majoring in Tourism and Hospitality Programmes from Taiwan and Taiwan.

Abstract Views: 462  |  PDF Views: 0

Authors

Ruey Feng Chen
Department of Hospitality Management, Taiwan Hospitality & Tourism College, Hualien., Taiwan, Province of China
Kizhakanveatil Bhaskaran Pillai Subhash
Department of Commerce, Goa University Goa., India
Vinu George
Oriental School of Hotel Management, Vythiri, Wynad, Kerala., India
Klaus Weiermair
Department of Tourism and Service, Management; Institute for Strategic Management, Marketing, and Tourism; University of Innsbruck; Universitätsstr,, Austria

Abstract


Many studies carried out (at individual country level and also inter-country comparative level, encompassing varied subjects in primary and secondary education as well as at university) have examined the influence of learning motivation on academic performance and satisfaction level of students. It is within this research framework that we explored the learning motivation, learning performance, and learning satisfaction level among students of hospitality and tourism course. A comparative study is being carried out between students from two institutions THTC, Taiwan (Hualien) and OSHM, India (Wynad). Students majoring (3 year programme) in hospitality & tourism programmes were selected and a structured 5-point Likert questionnaire is being administered among 200 students from THTC and 120 students from OSHM. By administering the questionnaire, we obtained information about demographic profiles of students and the three basic components about learning (motivation, performance, and satisfaction). Both sets of data about students from Taiwan and India were analysed and found to be reliable and showed a good fit. Data analysis revealed some interesting facts about student's levels of motivation, performance, and satisfaction from the two countries.

Keywords


Hospitality, Tourism, Learning Motivation, Learning Performance, Learning Satisfaction, Taiwan, India

References