Make in India is an international marketing strategy, conceived by the Prime Minister of India, Narendra Modi on 25 September 2014 to attract investments from commercial enterprises around the universe and make India the manufacturing Hub. The aim is to generate a percentage of manufacturing in country's gross domestic product from stagnant 16% currently to 25% by 2022, as stated in national manufacturing policy, and to create 100 million jobs by 2022. The major objective behind the initiative is to focus on 25 sectors of the economy for job creation and skill enhancement. Make in India is the key to revitalization of Indian economy. It is one of the schemes to tear back the economy from the clutches of recession. Manufacturing business in India initiative aims to adjust the composition of Indian GDP, which is the base cause of the recessional. Currently India's GDP is heavily weighted in favor of the service sector. Secondary research is practiced in the design of the work and this paper discusses about Make in India scheme, its opportunities, challenges, changes needed and some lessons of different investors, invested so far. Make in India campaign surely makes India an investment destination and global hub for manufacturing and innovation. Major hurdle is from environmental issues and clearances.
Keywords
Make in India, Challenges, Invest India and Pros and Cons Introduction.
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