Vol 18, No 2 (2020)

Table of Contents

Vol 18, No 2 (2020)

From the Editors' Desk

From the Editor's Desk
Arati Basu
DOI:10.20968/rpm/2020/v18/i2/205944 ,  Vol 18, No 2 (2020), Pagination: 
ABSTRACT |  PDF Abstract Views: 168  |  PDF Views: 120

Research Papers

Design Thinking: Transforming Strategic Thinking towards Human-Centric Innovations
Sini V. Pillai, Vipin H., Abhilash V. S.
DOI:10.20968/rpm/2020/v18/i2/156851 ,  Vol 18, No 2 (2020), Pagination: 1-11
ABSTRACT |  PDF Abstract Views: 271  |  PDF Views: 1173
Impact of Faculty Development Investment on Enhancing Job Motivation and Satisfaction Among the Management Faculty Members
Gandhi L., Kannada S.
DOI:10.20968/rpm/2020/v18/i2/156852 ,  Vol 18, No 2 (2020), Pagination: 12-29
ABSTRACT |  PDF Abstract Views: 170  |  PDF Views: 43
Study of Digital Marketing Effectiveness for Star Category Classified Hotels in India
Amol Kumar, Asif Ali Syed, Ajay Singh
DOI:10.20968/rpm/2020/v18/i2/156853 ,  Vol 18, No 2 (2020), Pagination: 30-44
ABSTRACT |  PDF Abstract Views: 281  |  PDF Views: 233
Factors Triggering Usage of Social Networks: An Empirical Study in West Bengal
Moumita Dey, J. K. Das
DOI:10.20968/rpm/2020/v18/i2/156854 ,  Vol 18, No 2 (2020), Pagination: 45-63
ABSTRACT |  PDF Abstract Views: 166  |  PDF Views: 40
Impact of Organized Retail Strategy on Buying Behavior – A Case Study of Saudi Arabian Region
Syed Md Faisal Ali Khan, Irfan Ahmad
DOI:10.20968/rpm/2020/v18/i2/156060 ,  Vol 18, No 2 (2020), Pagination: 64-76
ABSTRACT |  PDF Abstract Views: 188  |  PDF Views: 75
Analysis of Knowledge Capital Development Initiatives in IT Sector
Lucas M., S. Rajamohan
DOI:10.20968/rpm/2020/v18/i2/156723 ,  Vol 18, No 2 (2020), Pagination: 77-88
ABSTRACT |  PDF Abstract Views: 161  |  PDF Views: 99