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Today innovation in everyone's business is get lean and to do better with less, in all spheres of economic activities: a manager in the corporate world, an start up entrepreneur, an employee in a government department, and even a teacher in a school/college. Design thinking is an organized and creative approach to solve challenging problems providing the tools at every level in every kind of organization to become an innovative thinker and uncover creative opportunities. Design thinking principles applied to a firm's strategic thinking process discovers the original path for innovation. A mixed methodology was used to discuss the potential of design thinking to uncover compelling design solutions supporting futuristic innovations. The paper provides an overview of design thinking applied to strategic decision making designed for changes and develops a model containing tools to help understand design thinking as a problem solving a humancentric approach.


Strategic thinking, Idea generation, Innovation, Design Thinking, Mind Mapping, Story Telling.
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