Vol 10, No 2 (2012)

Table of Contents

Vol 10, No 2 (2012)

From the Editors' Desk

From the Editors’ Desk
J. R. Arora
DOI:10.20968/rpm/2012/v10/i2/100296 ,  Vol 10, No 2 (2012), Pagination: 
ABSTRACT |  PDF Abstract Views: 375  |  PDF Views: 103

Research Papers

Green Marketing:Way to Go
Palvi Kapoor Sachdeva
DOI:10.20968/rpm/2012/v10/i2/100297 ,  Vol 10, No 2 (2012), Pagination: 1-6
ABSTRACT |  PDF Abstract Views: 354  |  PDF Views: 97
Impact of Green Marketing on Consumer Behaviour
Gajender Sharma
DOI:10.20968/rpm/2012/v10/i2/100298 ,  Vol 10, No 2 (2012), Pagination: 7-11
ABSTRACT |  PDF Abstract Views: 476  |  PDF Views: 153
Green Intitatives by Shoper Stop Ltd. for Conservation:Best Pratices Introduced by Sudhir Soundalgekar
Sudhir Soundalgekar
DOI:10.20968/rpm/2012/v10/i2/100299 ,  Vol 10, No 2 (2012), Pagination: 12-13
ABSTRACT |  PDF Abstract Views: 382  |  PDF Views: 93
Livelihood, Sustainability and the Poor in India-Challenges in Creating Income Earning Opportunities for a Sustainable Future
Swapan Garain, Komal
DOI:10.20968/rpm/2012/v10/i2/100300 ,  Vol 10, No 2 (2012), Pagination: 14-21
ABSTRACT |  PDF Abstract Views: 415  |  PDF Views: 107
4C's of Marketing and Going Green:Will it Work with Malaysian Consumers ?
Saeed Behjati, M. Dileep Kumar, Saeedeh Fattahi
DOI:10.20968/rpm/2012/v10/i2/100301 ,  Vol 10, No 2 (2012), Pagination: 22-35
ABSTRACT |  PDF Abstract Views: 438  |  PDF Views: 180
Consumer Buying Behavior for Luxury Goods with Reference to Economic Slowdown and Current Government's Budget Provision:An Empirical Study
Md. Shahnawaz Abdin, Shibu John, Shahab Irani
DOI:10.20968/rpm/2012/v10/i2/100302 ,  Vol 10, No 2 (2012), Pagination: 36-46
ABSTRACT |  PDF Abstract Views: 399  |  PDF Views: 116
Medical Tourism in the Globalised Scenario:Progress and Opportunities in India
G. Ramesh, N. Lakshmi
DOI:10.20968/rpm/2012/v10/i2/100303 ,  Vol 10, No 2 (2012), Pagination: 47-52
ABSTRACT |  PDF Abstract Views: 361  |  PDF Views: 92
Developments in Retailing at Global Level:An Update for Indian Retailers
Deependra Sharma, Nripendra K. Sharma
DOI:10.20968/rpm/2012/v10/i2/100304 ,  Vol 10, No 2 (2012), Pagination: 53-59
ABSTRACT |  PDF Abstract Views: 342  |  PDF Views: 101
Determinants of Industrial Productivity in India before and after Liberalisation-An Application of Discriminant Function
M. Manonmani, G. Nithya
DOI:10.20968/rpm/2012/v10/i2/100305 ,  Vol 10, No 2 (2012), Pagination: 60-64
ABSTRACT |  PDF Abstract Views: 334  |  PDF Views: 87
Indian Aviation Industry-A Disaster Waiting to Happen. An Economic Analysis
Parul Kochher
DOI:10.20968/rpm/2012/v10/i2/100306 ,  Vol 10, No 2 (2012), Pagination: 65-72
ABSTRACT |  PDF Abstract Views: 304  |  PDF Views: 90
IT Based Services in Public and Private Sector Banks:A Study on Application of Information Technology on Customers
Sukhjeet Kaur Matharu, Bharti Motwani, Sharda Haryani
DOI:10.20968/rpm/2012/v10/i2/100307 ,  Vol 10, No 2 (2012), Pagination: 73-80
ABSTRACT |  PDF Abstract Views: 325  |  PDF Views: 109
Generational Shift–A Guide to Recruit and Retain
Abhishek A. Gavane
DOI:10.20968/rpm/2012/v10/i2/100308 ,  Vol 10, No 2 (2012), Pagination: 81-86
ABSTRACT |  PDF Abstract Views: 345  |  PDF Views: 93
The Effectiveness of Employee Performance Appraisal in Bharat Sanchar Nigam Limited (BSNL)
Arun Kumar Puttapalli, Israel Raju Vuram
DOI:10.20968/rpm/2012/v10/i2/100309 ,  Vol 10, No 2 (2012), Pagination: 87-97
ABSTRACT |  PDF Abstract Views: 353  |  PDF Views: 153
Aligning Operational and Growth Strategies with Supply Chains in Cement Industry
Shailendra Chouksey
DOI:10.20968/rpm/2012/v10/i2/100310 ,  Vol 10, No 2 (2012), Pagination: 98-104
ABSTRACT |  PDF Abstract Views: 374  |  PDF Views: 101

Case Study

Innovative Marketing in New Age by an Entrepreneur
Manish Nangia
DOI:10.20968/rpm/2012/v10/i2/100311 ,  Vol 10, No 2 (2012), Pagination: 105-106
ABSTRACT |  PDF Abstract Views: 303  |  PDF Views: 116

Green Summit

Green Enterprise Summit -2012:A summary
Arti Basu
DOI:10.20968/rpm/2012/v10/i2/100312 ,  Vol 10, No 2 (2012), Pagination: 107-107
ABSTRACT |  PDF Abstract Views: 382  |  PDF Views: 89