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Innovative Marketing in New Age by an Entrepreneur


Affiliations
1 Dept. Fashion Mgmt. Studies, National Institute of Fashion Technology, Singhania University (Jhunjhunu (Raj.), India
 

This is a case study on entrepreneurial spirit which drives a person to find her/his destiny in an unknown business venture. Ms Kanoi born with entrepreneurial quality, sharpened through training in fashion and Management courses in her graduation and Post graduation in Management, has been able to make use of her skills as designer combined with aptitude of management. She has been ably designed fashion bags and marketed them through most modern media e.g. social network sites e.g. email and face book to make a successful venture named as LOVETOBAG. Her strategy is to reach to the customer in the largest number, take their feed back and improve upon the design according to the their choices. She learnt all these business practices from her own experiences in her venture of LOVETOBAG. At present, she has been thinking about expansion plan for this venture . The main constraints of expansion faced by her are availability of the right manpower and finance.
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  • Innovative Marketing in New Age by an Entrepreneur

Abstract Views: 188  |  PDF Views: 47

Authors

Manish Nangia
Dept. Fashion Mgmt. Studies, National Institute of Fashion Technology, Singhania University (Jhunjhunu (Raj.), India

Abstract


This is a case study on entrepreneurial spirit which drives a person to find her/his destiny in an unknown business venture. Ms Kanoi born with entrepreneurial quality, sharpened through training in fashion and Management courses in her graduation and Post graduation in Management, has been able to make use of her skills as designer combined with aptitude of management. She has been ably designed fashion bags and marketed them through most modern media e.g. social network sites e.g. email and face book to make a successful venture named as LOVETOBAG. Her strategy is to reach to the customer in the largest number, take their feed back and improve upon the design according to the their choices. She learnt all these business practices from her own experiences in her venture of LOVETOBAG. At present, she has been thinking about expansion plan for this venture . The main constraints of expansion faced by her are availability of the right manpower and finance.


DOI: https://doi.org/10.20968/rpm%2F2012%2Fv10%2Fi2%2F100311