Abstract Views :196 |
PDF Views:0
Authors
Source
Parikalpana: KIIT Journal of Management, Vol 15, No 1&2 (2019), Pagination: 266-267
Abstract
Sales today is primarily a function of value that the consumer perceives in the product features, attributes, and the entire value chain. Today it is important to ensure a holistic approach to marketing that aligns and integrates all stakeholders including the customer who is an integral part of the value creation and delivery process.
Full Text