Parikalpana: KIIT Journal of Management

Parikalpana: KIIT Journal of Management

Publisher: KIIT University, Bhubaneswar
Editor: Prof. Rabi N. Subudhi
Online ISSN: Applied, Print ISSN: 0974-2808
Frequency: Biannual

Description:

Parikalpana is a bi-annual journal published from the institution. The name of the journal means hypotheses or assumptions that a researchers wants to test. The KIIT Journal of Management seeks to offer original and cutting edge directions for creating, grooming, and disseminating the novel thoughts and researches, conducted on business sectors in India and abroad with pragmatic orientation.

The journal would include articles relevant for the following:

  • Indian organizations operating in India and overseas;
  • Multinational firms in India;
  • Comparative analysis across firms and across geographical locations.

Table of Contents

Vol 19, No 2 (2023)

Articles

A Bibliometric Review of Research on Intelligent Personal Assistants: Present Status, Development, and Future Directions
Paramjit Singh, Ruchika Yadav
DOI: 10.23862/kiit-parikalpana/2023/v19/i2/223434 ,  Vol 19, No 2 (2023), Pagination: 5-30
ABSTRACT |  PDF Abstract Views: 248  |  PDF Views: 1
Factors Influencing Employees’ Retention in Healthcare Organizations of West Bengal: An Empirical Study
Puja Tiwari, Soumendra Nath Bandyopadhyay, Arunangshu Giri
DOI: 10.23862/kiit-parikalpana/2023/v19/i2/223459 ,  Vol 19, No 2 (2023), Pagination: 31-44
ABSTRACT |  PDF Abstract Views: 267  |  PDF Views: 0
Organizational Culture: A Longitudinal Study of a Public Sector Bank
Richa Awasthy, Diwakar Singh
DOI: 10.23862/kiit-parikalpana/2023/v19/i2/223461 ,  Vol 19, No 2 (2023), Pagination: 45-72
ABSTRACT |  PDF Abstract Views: 279  |  PDF Views: 0
Predictive Analytics of Manpower Estimation using Markov Chain Model: A Real time Case on a Manufacturing Plant in Odisha
Ratnakar Mishra, S. Dhanabagiyam
DOI: 10.23862/kiit-parikalpana/2023/v19/i2/223469 ,  Vol 19, No 2 (2023), Pagination: 73-82
ABSTRACT |  PDF Abstract Views: 232  |  PDF Views: 0
Entrepreneurial Cluster Branding Influencing Sustainable Cashew Market: A Case Study
Koppala Venugopal, Saumendra Das
DOI: 10.23862/kiit-parikalpana/2023/v19/i2/223462 ,  Vol 19, No 2 (2023), Pagination: 83-96
ABSTRACT |  PDF Abstract Views: 203  |  PDF Views: 0
Socio-psychological and Economic Impact of Covid Pandemic on Slum Settlers: An Assessment
Aruna Sharma, Bikash Sethy, Priyabrata Panda
DOI: 10.23862/kiit-parikalpana/2023/v19/i2/223463 ,  Vol 19, No 2 (2023), Pagination: 97-109
ABSTRACT |  PDF Abstract Views: 204  |  PDF Views: 0
An Empirical Analysis of Volatility and Asymmetric Behaviour: Case of NSE and BSE
Sunita , Anshika Prakash, Ritu Gupta
DOI: 10.23862/kiit-parikalpana/2023/v19/i2/223464 ,  Vol 19, No 2 (2023), Pagination: 110-127
ABSTRACT |  PDF Abstract Views: 212  |  PDF Views: 0
Comparison of Performance of Selected Open-Ended Equity and Debt Mutual Fund Schemes
V. Prabakaran, P. Smitha, P.V. Saravanan, K.C. Mini Mathew
DOI: 10.23862/kiit-parikalpana/2023/v19/i2/223465 ,  Vol 19, No 2 (2023), Pagination: 128-141
ABSTRACT |  PDF Abstract Views: 201  |  PDF Views: 0
Enhancing Customer Satisfaction in Fast Food: A Novel Approach Integrating SEM and ANN for Relationship Marketing Analysis
Gautam Shandilya, Ajitabh Dubey, Praveen Srivastava
DOI: 10.23862/kiit-parikalpana/2023/v19/i2/223471 ,  Vol 19, No 2 (2023), Pagination: 142-163
ABSTRACT |  PDF Abstract Views: 248  |  PDF Views: 0
Testing of Weak Market Efficiency in Indian Stock Market: An Empirical Study of Pharmaceutical Sector
Sakshi Singh
DOI: 10.23862/kiit-parikalpana/2023/v19/i2/223467 ,  Vol 19, No 2 (2023), Pagination: 164-174
ABSTRACT |  PDF Abstract Views: 216  |  PDF Views: 0
Consumer’s Adoption Intention of Electric Vehicles: A Bibliometric Analysis
Anupriya Pandey, Shalu
DOI: 10.23862/kiit-parikalpana/2023/v19/i2/223468 ,  Vol 19, No 2 (2023), Pagination: 175-193
ABSTRACT |  PDF Abstract Views: 252  |  PDF Views: 0
Role of Financial Literacy in Driving Financial Inclusion and Economic Growth of Women in Odisha
Satyaranjan Garu, Srinibash Dash
DOI: 10.23862/kiit-parikalpana/2023/v19/i2/223470 ,  Vol 19, No 2 (2023), Pagination: 194-203
ABSTRACT |  PDF Abstract Views: 225  |  PDF Views: 0
Does the Weavers’ Cooperative Society Yield Higher Income to the Handloom Weavers? Evidence from Odisha
Ashish Kumar Meher, T. K. Venkatachalapathy, Prasant Kumar Panda
DOI: 10.23862/kiit-parikalpana/2023/v19/i2/223466 ,  Vol 19, No 2 (2023), Pagination: 204-216
ABSTRACT |  PDF Abstract Views: 207  |  PDF Views: 0
What Influence the Business Success of Micro Small & Medium Enterprises: Analysis from Rural and Urban Assam
Ankita Sarmah
DOI: 10.23862/kiit-parikalpana/2023/v19/i2/223533 ,  Vol 19, No 2 (2023), Pagination: 217-235
ABSTRACT |  PDF Abstract Views: 208  |  PDF Views: 0

Selected Conference Papers of ICMR-2022

An Empirical study of Unified Payment Interface (UPI) in Indian Digital Payment System
Akshaya Kumar Sahu, Dasarathi Sahu, Debananda Patra
DOI: 10.23862/kiit-parikalpana/2023/v19/i2/223477 ,  Vol 19, No 2 (2023), Pagination: 236-247
ABSTRACT |  PDF Abstract Views: 277  |  PDF Views: 0
A Parental perspective on School Children’s Dietary habits, Nutrition and Health outcomes
Aditi , P.S. Raychaudhuri
DOI: 10.23862/kiit-parikalpana/2023/v19/i2/223475 ,  Vol 19, No 2 (2023), Pagination: 248-260
ABSTRACT |  PDF Abstract Views: 217  |  PDF Views: 0
CSR in PSUs- Reckoning Compliance and Expenditure of Transportation and Logistics Companies
Meenu Maheshwari, Ashok Kumar Gupta, Sanjay Bhayani, Pragya Gaur
DOI: 10.23862/kiit-parikalpana/2023/v19/i2/223472 ,  Vol 19, No 2 (2023), Pagination: 261-276
ABSTRACT |  PDF Abstract Views: 185  |  PDF Views: 0
Analysis of Retail- Investor’s Behavioural Intention to Use Mobile Trading Apps: Using UTAUT 2
Saurabh Sonkar, Sidhant Kumar, Atul Anand Jha, Pragyan Pushpanjali, Ashoke Kumar Sarkar
DOI: 10.23862/kiit-parikalpana/2023/v19/i2/223473 ,  Vol 19, No 2 (2023), Pagination: 277-295
ABSTRACT |  PDF Abstract Views: 203  |  PDF Views: 0
A Retrospective Overview of Telework and Work-Family Conflict: Science Mapping, Themes and Future Research Scope through Bibliometric Analysis
Bharat Kumar Lakra, Subrata Kumar Sahoo
DOI: 10.23862/kiit-parikalpana/2023/v19/i2/223474 ,  Vol 19, No 2 (2023), Pagination: 296-313
ABSTRACT |  PDF Abstract Views: 200  |  PDF Views: 0
Creating Value in a VUCA World– The Role of Financial Resources
Monica Nayyar Patnaik, Shikta Singh, S. N. Misra
DOI: 10.23862/kiit-parikalpana/2023/v19/i2/223476 ,  Vol 19, No 2 (2023), Pagination: 314-337
ABSTRACT |  PDF Abstract Views: 207  |  PDF Views: 0
Quality Performance and Capacity Improvement Model for the Service Sector Industries
Dilip Kumar Gayen
DOI: 10.23862/kiit-parikalpana/2023/v19/i2/223478 ,  Vol 19, No 2 (2023), Pagination: 338-360
ABSTRACT |  PDF Abstract Views: 205  |  PDF Views: 0