Table of Contents
Vol 10, No 1 (2015)
From the Chief Editor's Desk
From the Chief Editor's Desk | ||
M. S. Ranga Raju | ||
Vol 10, No 1 (2015), Pagination: ii-ii | ||
ABSTRACT | PDF | Abstract Views: 186 | PDF Views: 71 |
Articles
Competitive Analysis of U.S. MBA in India Perceptions, Preferences and Success Factors:An Exploratory Study | ||
Prashanth N. Bharadwaj, Divyashree E. Ravishankar | ||
Vol 10, No 1 (2015), Pagination: 1-14 | ||
ABSTRACT | PDF | Abstract Views: 191 | PDF Views: 84 |
Interactive Television:Redefining the Way of Television Advertising | ||
Samiran Sur, Mrinalini Pandey | ||
Vol 10, No 1 (2015), Pagination: 15-28 | ||
ABSTRACT | PDF | Abstract Views: 211 | PDF Views: 91 |
Performance of MSMEs-A Study on SPSR Nellore District in A.P. | ||
C. H. Bandeiah, G. Sudhakaraiah, M. Venkateswarlu | ||
Vol 10, No 1 (2015), Pagination: 29-41 | ||
ABSTRACT | PDF | Abstract Views: 200 | PDF Views: 84 |
Organizational Citizenship Behavior in Enhancing the Performance of Teachers Behaviour in Schools:An Empirical Approach | ||
P. Sathyapriya, S. Savitha | ||
Vol 10, No 1 (2015), Pagination: 42-51 | ||
ABSTRACT | PDF | Abstract Views: 213 | PDF Views: 95 |
A Study on the Women Consumer's Attitude towards Health Fitness Equipments-A Study with Reference to Madurai City | ||
K. Navarathinam | ||
Vol 10, No 1 (2015), Pagination: 52-61 | ||
ABSTRACT | PDF | Abstract Views: 279 | PDF Views: 92 |
Case Study
The Rise of Social Enterprises in India:The Case of DesiCrew | ||
Ananthi Rajayya | ||
Vol 10, No 1 (2015), Pagination: 62-73 | ||
ABSTRACT | PDF | Abstract Views: 186 | PDF Views: 84 |
Book Review
Eat that Frog | ||
Sangeeta Mehrolia | ||
Vol 10, No 1 (2015), Pagination: 74-74 | ||
ABSTRACT | PDF | Abstract Views: 223 | PDF Views: 80 |
Big Data:A Revolution that will Transform How we Live, Work and Think | ||
K. R. Ravi | ||
Vol 10, No 1 (2015), Pagination: 75-76 | ||
ABSTRACT | PDF | Abstract Views: 270 | PDF Views: 76 |