A Study on the Women Consumer's Attitude towards Health Fitness Equipments-A Study with Reference to Madurai City

In olden days every women had a healthy diet with high nutritional value. They use to eat more nutritional foods including pulses, cereals, raw vegetables and high protein foods. Their daily routine work at home itself gives physical exercises to their body. But now a day's women have less physically demanding work which leads to prevalence of obesity, weight gain and other health related problems. Health plays an important role in everybody's life. Now a days, the concept of being healthy has traversed age and sex bars with both men and women becoming increasingly health conscious. The benefits of proper nutrition and exercise are important issues for women. With the number of individuals who are overweight and/or obese is on the rise; weight loss and weight management programs are increasing in popularity. So, the researcher has chosen this topic to identify the major motivating factors towards fitness products and to find out the women consumers attitude towards fitness products.