Table of Contents
Vol 3, No 2 (2012)
From Editor's Desk
| From Editor's Desk | ||
| R. K. Bhatia | ||
| Vol 3, No 2 (2012), Pagination: | ||
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Abstract Views: 174 | PDF Views: 2 | |
Research Papers
| A Comparative Analysis of the Customer’s Perception on Carbonated Drinks:Pepsi versus Coca-Cola versus RC-Cola | ||
| Neeru Mundra, Karishma Gulati, Ruchi Gupta | ||
| Vol 3, No 2 (2012), Pagination: 1-13 | ||
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| Building Employee Engagement through Effective Performance Management | ||
| Sapna Malhotra | ||
| Vol 3, No 2 (2012), Pagination: 14-22 | ||
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| Managerial Effectiveness as a Strong Predictor of Organisational Effectiveness in Food Processing Industry | ||
| Luxmi Malodia | ||
| Vol 3, No 2 (2012), Pagination: 23-30 | ||
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| Collective Retailing through Social Franchising in India:An Approach towards Rural Retail and Social Empowerment | ||
| Vivek K. Tripathi, Tanu Marwah | ||
| Vol 3, No 2 (2012), Pagination: 31-36 | ||
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Abstract Views: 176 | PDF Views: 2 | |
Knowledge Exchange
| The Influence of Relationship Marketing Tactics on Customer’s Loyalty in B2C Relationship:The Role of Communication and Personalisation | ||
| Anahita Bagherzad Halimi, Alireza Chavosh, Sahar Hosseinikhah Choshali | ||
| Vol 3, No 2 (2012), Pagination: 37-42 | ||
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| Building Conditions and Facilities Improve Customer Satisfaction? An Evidence of Consumer Behaviours in Office Buildings | ||
| Irma M. Nawangwulan, Samuel P. D. Anantadjaya, Dwi Hendro Widayatmoko, Dalizanolo Hulu | ||
| Vol 3, No 2 (2012), Pagination: 43-56 | ||
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Abstract Views: 176 | PDF Views: 7 | |
Case Study
| How Viable Viability Gap Funding (VGF) Concept in Indian Infrastructure Projects? A Case Study on VGF in Indian Road Sector | ||
| Hiren Maniar | ||
| Vol 3, No 2 (2012), Pagination: 57-68 | ||
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Abstract Views: 178 | PDF Views: 2 | |
Book Reviews
| The Confidence Factor:Cosmic Gooses Lay Golden Eggs | ||
| Atmaram A. Nadkarni | ||
| Vol 3, No 2 (2012), Pagination: 69-70 | ||
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| The Resilient Enterprise:Overcoming Vulnerability for Competitive Advantage | ||
| Swapna A. Saoji | ||
| Vol 3, No 2 (2012), Pagination: 71-73 | ||
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Abstract Views: 169 | PDF Views: 2 | |
Research Briefs
| The Changing Dynamics of Talent Acquisition:An Analysis of Recruitment Trends, Marketing Strategies and Emerging Software and Services | ||
| Richa Goyal | ||
| Vol 3, No 2 (2012), Pagination: 74-74 | ||
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Abstract Views: 166 | PDF Views: 2 | |