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Raju, T. V.
- Quality Improvement in Healthcare - A Diagnostic Study
Abstract Views :139 |
PDF Views:67
Authors
T. V. Srinivas
1,
T. V. Raju
2
Affiliations
1 Manipal University, IN
2 SSMRV Institute of Management, Bengaluru – 560041, IN
1 Manipal University, IN
2 SSMRV Institute of Management, Bengaluru – 560041, IN
Source
DHARANA - Bhavan's International Journal of Business, Vol 10, No 2 (2016), Pagination: 42-51Abstract
This paper dwells upon certain recent developments which have the potential to significantly contribute to quality improvement in human healthcare. Also discussed are quality elevating tools like Yoga, Meditation, Prayer and Auto-healing. A case study in this context is included to highlight the impact of these tools in total health care.Keywords
Auto-Healing, Ayurveda, Cancer Treatment, Healthcare, Positivity, Yoga.Full Text
- CRM - Scope and Challenges in B-To-B Markets
Abstract Views :156 |
PDF Views:72
Authors
T. V. Raju
1,
R. K. Gopal
1
Affiliations
1 R V Institute of Management, Bangalore, IN
1 R V Institute of Management, Bangalore, IN
Source
DHARANA - Bhavan's International Journal of Business, Vol 2, No 1 (2008), Pagination: 23-27Abstract
The new era of business marketing is built on effective relationship management. Relationship management centers on all activities directed towards establishing, developing and maintaining successful exchanges with customers and other constituents. Nurturing and management of customer relationships has emerged as an important strategic activity in most firms. This is because loyal customers are far more profitable to keep than those customers who are price sensitive and perceive little difference among alternative offerings. Secondly a firm that is successful in developing strong relationships with customers secures important and lasting advantages that are hard for competitors to understand or copy. This paper is an attempt to understand buyer behavior, concepts of CRM and the application software used in implementing CRM.Keywords
Always-A-Share Behavior, Lost-For-Good Behavior, Customer Facing Applications, Customer Touching Applications, Customer Centric Applications.Full Text
References
- Adrian Payne and Pennie Frow, “A Strategic Framework for Customer Relationship Management”, Journal of Marketing, Vol 69, October 2005, pp. 167-176.
- Barbara Bund Jackson, “Building Customer Relationships that Lasts”, Harvard Business Review 63, November/December 1985, p. 125.
- Bensaou, M “Portfolio of Buyer-Seller Relationships”, Sloan Management Review, summer 1999, p. 43.
- Claudia Rebolledo, Line Ricard and Lise Prefontaine “The Potential of Information Technology in Facilitating Relationship Marketing: The Case of Large Canadian Firms”, Journal of Relationship Marketing, Vol.4 (1/2) 2005, pp. 57-70.
- Darrell K.Rigby, Frederick F.Richheld and Phil Schefter, “Avoid the Four Perils of CRM”, Harward Business Review 80, Janaury-Febraury 2002, p. 102.
- E.Raymond Corey, “Industrial Marketing Cases and Concepts”, 4th Ed, Englewood Cliffs.N.J, Prentice Hall, 1991, p. 11.
- Frank V. Cespedes, “Concurrent Marketing: Integrating Product, Sales and Service”, (Boston: Harvard Business School press, 1995), p. 193, also Don peppers.
- Martha Rogers and Bob Dorf, “Is Your Company Ready for One to One Marketing?” Harvard Business Review 77(January/February 1999): pp. 151-160.
- Frederick E.Webster Jr., “Market Driven Management; using the New Marketing Concepts to create a Customer-Oriented Company”, (New York: John Wiley & sons, 1994), pp. 166-171.
- Frederick Erichheld and Reichheld, “Lead for Loyalty”, Harvard Business Reviews 79, July/August 2001, p. 78.
- George S Day, “Capabilities for Forging Customer Relationships”, Working Paper, Report No 00-118,Marketing Science Institute, Cambridge, Mass, 2000, p. 4.
- George S .Day, “Capabilities for Forging Customer Relationships”, Working Paper, Report No.00-118, Marketing Science Institute, Cambridge, March 2000, p. 11.
- ICICLE Report, “The Indian CRM Market”, September 2001.
- James C Anderson and James A Narus, “Partnering as a Focused Market Strategy”, California Management Review 33, spring 1999, p. 98.
- Keith Thompson and Maklon, “Developing Relationship Marketing through the Implementation of Customer Relationship Management Technology”, Working Paper, School of Management, Cranford University, 2003.
- Larry Yu, “Successful Customer Relationship Management”, IT Sloan Management Review 42, summer 2001, p. 18.
- Lynette Ryals “Making Customer Relationship Management Work: The measurement and Profitable Management of Customer Relationships”, Journal of Marketing Vol.69, October 2005, pp. 252-261.
- Patricis B Seybold, Mitchell I Kramer and Dr Mohamed Muneer, “Capitalizing on Customers, an Executive Guide to CRM”, 2005, Vikas Publishing House, pp. 1-20.
- Rigby, Reichheld and Schefter, “Avoid the Perils of CRM”, p. 104.
- Rajagopal, Sanchez and Romulo “Analysis of Customer Portfolio and Relationship Management Models”, The Journal of Business and Industrial Marketing Vol, 20, No.6, 2005, pp. 307-316 (10).
- Sheen leek and Turn bell, “Managing Business-to-Business relationships-An Emerging Model”, Magnet project, University of Burmingham, UK, 2004.
- V.Kasturirangan and Bruce Isaacson, “What is Industrial Marketing?” Harvard Business School Note, No. 592-012.
- Vikas Saraf, “Understanding and implementing CRM-A Key component for tomorrows business leaders”, Indian journal of Marketing, 2003, pp. 3-7.
- Yong Cao & Thomas S.Gruca “Reducing Adverse Selection through Customer relationship Management”, Journal of Marketing, Vol.69, October 2005, pp. 219-229.
- A Cuboid Model for Coverage Processes
Abstract Views :271 |
PDF Views:99
Authors
Affiliations
1 Manipal University, IN
2 Department of Statistics, Bangalore University, IN
3 R. V. Institute of Management, Bengaluru, IN
4 M. P. Birla Institute of Management, IN
1 Manipal University, IN
2 Department of Statistics, Bangalore University, IN
3 R. V. Institute of Management, Bengaluru, IN
4 M. P. Birla Institute of Management, IN
Source
DHARANA - Bhavan's International Journal of Business, Vol 11, No 2 (2017), Pagination: 5-12Abstract
This paper introduces the concept of a coverage process. It proposes and analyses a cuboid model for coverage processes seeking multi-dimensional expansion. The WHO view of Universal Healthcare is used as a seed to first develop a cube model. The conditions for optimum coverage are derived. The model is then generalized into a cuboid and some of its mathematical properties are investigated. The model has applications in areas like universal insurance, multiple financial inclusion campaign, immunization drives and service quality. This model is forerunner for intrinsic link between organization’s objectives with that of service quality delivery for effective relationship between clients and the organization.Keywords
Coverage Rate, Cuboid Model, Geometric Mean, Impact factor, Linear, Geometric and Continuous Changes, Service Quality, Total Service Quality (TSQ) and Universal Healthcare.Full Text
References
- http://www.yeshasvini.kar.nic.in/ 1. - retrieved on 30-Nov-14 at 10.34 PM
- World Health Atlas 2011 of WHO.
- Financial Inclusion and Its Measurement
Abstract Views :476 |
PDF Views:113
Authors
Affiliations
1 Manipal University, IN
2 Bhavan’s Management Research Center, Director General, M P Birla Institute of Management, Associate Bharatiya Vidya Bhavan, Bengaluru 560 001, IN
3 RV Educational Institutions, Rashtreeya Sikshana Samithi Trust, Jayanagar, Bengaluru, 560 011, IN
1 Manipal University, IN
2 Bhavan’s Management Research Center, Director General, M P Birla Institute of Management, Associate Bharatiya Vidya Bhavan, Bengaluru 560 001, IN
3 RV Educational Institutions, Rashtreeya Sikshana Samithi Trust, Jayanagar, Bengaluru, 560 011, IN
Source
DHARANA - Bhavan's International Journal of Business, Vol 13, No 1 (2019), Pagination: 5-11Abstract
This short article dwells upon the concept of financial inclusion (FI) of a population, discusses it around the banking sector and its role in this context. It then considers measuring FI and suggests a few new quantitative measures of the same, along with their data requirements, which are not difficult to meet in practice. A brief mention is made about the Pradhan Mantri Jan Dhan Yojana (PMJDY) and its implications. Scope for some further work is indicated.Keywords
Banking Sector, CRISIL Index, Deposit Penetration, Financial Inclusion/ Exclusion, National Sample Surveys, Reserve Bank of India.Full Text
References
- Abidi, N.A. (2014) Sustainable Financial Inclusion: A case study of Ranchi District International Journal of Research in commerce & Management, 5(6), 63-67.
- Kunt and Clapper (2012): Measuring financial inclusion. Policy research working paper 6025, World Bank.
- Pasha, M.A., T. Srivenkataramana and Swamy, K. (2012): Base II norms with special emphasis on capital adequacy ratio of Indian banks, Dharana, Bhavan’s International Journal of Business, 6(1).
- Raghuram Rajan (2014): Basic suite of products by banks, key to Financial Inclusion, Extracts from the 20th Lalith Doshi Memorial Lecture titled Finance and opportunity in India as reported in The Hindu of Aug. 12, 2014.
- Rangarajan C (2011): Report on Financial Inclusion (www.gktoday.in).