Atithya: A Journal of Hospitality

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A Study of Food Truck Business in Pune City


Affiliations
1 SavitriBai Phule Pune University, Maharashtra, India
2 AISSMS College of HMCT, Pune, Maharashtra, India
     

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The food truck business is becoming popular among the youngsters and many entrepreneurs from varied background are venturing into it. Food trucks seems to be promising option for those who want to start a new food business but doesn’t have sufficient capital for the brick and mortar type of set ups. This study has attempted to find out standard operating procedures of the food trucks in Pune city. The various laws and regulations to be followed and the marketing strategies adopted to attract the customers is studied as well.

Keywords

Food Truck, Standard Operating Procedures, Marketing Strategies.
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  • https://www.entrepreneur.com/article/293870

  • https://restaurantsuccess.touchbistro.com/food-truck/food-truck-design-101-how-to-build-a-food-truck

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  • https://muse.jhu.edu/book/55810

  • https://smallbusinessbc.ca

  • http://www.dummies.com

  • http://timesofindia.indiatimes.com/articleshow/58567252.cms?utm_source=contentofinterest&utm_medium=text&utm_campaign=cppst

  • https://timesofindia.indiatimes.com/city/mumbai/food-truck-policy-soon-in-maharashtra-cm fadnavis/articleshow/60735940.cms

  • https://timesofindia.indiatimes.com/travel/eating-out/indias-best-food-trucksget-your-grub-on-the-go/as61200047.cms

  • https://timesofindia.indiatimes.com/india/how-food-trucks-found-a-new-route-to-profit/articleshow/58567252.cms

  • https://www.hindustantimes.com/more-lifestyle/delhi-food-truck-festival-enjoy-delicacies-from-local-national-and-global-cuisines/story-qTFCz3zScJQWvV2DU5OIhK.html


Abstract Views: 248

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  • A Study of Food Truck Business in Pune City

Abstract Views: 248  |  PDF Views: 0

Authors

Rina Dongre
SavitriBai Phule Pune University, Maharashtra, India
Shivangi Jatti
AISSMS College of HMCT, Pune, Maharashtra, India

Abstract


The food truck business is becoming popular among the youngsters and many entrepreneurs from varied background are venturing into it. Food trucks seems to be promising option for those who want to start a new food business but doesn’t have sufficient capital for the brick and mortar type of set ups. This study has attempted to find out standard operating procedures of the food trucks in Pune city. The various laws and regulations to be followed and the marketing strategies adopted to attract the customers is studied as well.

Keywords


Food Truck, Standard Operating Procedures, Marketing Strategies.

References