Table of Contents
Vol 37, No 4 (2020)
Open Access
Subscription Access
Articles
A Study of Human Resource Management Practices with Reference to Knowledge Management in P ower System Operation Corporation Ltd. | ||
Meenakshi Davar, Krishna Nath Pandey | ||
Vol 37, No 4 (2020), Pagination: 1-11 | ||
ABSTRACT | PDF | Abstract Views: 519 | PDF Views: 2 |
Forecasting Daily Equity Price Using Auto Regressive Integrated Moving Average (ARIMA) Model: An Application to Shirpur Gold Refinery Ltd., India | ||
Abhilas Kumar Pradhan | ||
Vol 37, No 4 (2020), Pagination: 12-20 | ||
ABSTRACT | PDF | Abstract Views: 342 | PDF Views: 1 |
Human Capital: A Key Driver of Consumer Decision Making in Online Promotion | ||
Ayushi Sharma, Rakesh Mohan Joshi, Om Prakash Wali | ||
Vol 37, No 4 (2020), Pagination: 21-29 | ||
ABSTRACT | PDF | Abstract Views: 362 | PDF Views: 1 |
Assessing Students' Perception of the Importance and Relevance of Feedback in Written Communication by the Written Analysis of Communication (WAC) Reader | ||
Reeta Raina | ||
Vol 37, No 4 (2020), Pagination: 30-38 | ||
ABSTRACT | PDF | Abstract Views: 459 | PDF Views: 0 |
Measuring the Emotional Dimensions of Retail Banking Experience in Non-Metro Cities | ||
Prerna Kumar | ||
Vol 37, No 4 (2020), Pagination: 39-48 | ||
ABSTRACT | PDF | Abstract Views: 342 | PDF Views: 0 |
Do Actions Speak? A Behavioural Analysis of Consumers' P erception of E-advertising | ||
Sarika Ahlluwalia, Seema Singh | ||
Vol 37, No 4 (2020), Pagination: 49-58 | ||
ABSTRACT | PDF | Abstract Views: 349 | PDF Views: 0 |
Book Scan
Consumer Behaviour , By Sarmistha Sarma, Dreamtech Press, New Delhi, 2019, Pages 424, Price ₹ 595. | ||
Varsha Khattri | ||
Vol 37, No 4 (2020), Pagination: 59-60 | ||
ABSTRACT | PDF | Abstract Views: 348 | PDF Views: 2 |
Data Analytics with R by Dr . Bharti Motwani, Wiley India Pvt. Ltd., New Delhi, 2019, P ages 646, Price ₹ 659. | ||
Harshita | ||
Vol 37, No 4 (2020), Pagination: 60-61 | ||
ABSTRACT | PDF | Abstract Views: 368 | PDF Views: 1 |
Social Media and Mobile Marketing by Puneet Singh Bhatia, Wiley India Pvt. Ltd., New Delhi, 2019, Pages 267 | ||
Rakhi Tripathi | ||
Vol 37, No 4 (2020), Pagination: 61-61 | ||
ABSTRACT | PDF | Abstract Views: 318 | PDF Views: 0 |
Service Management by Bholanath Dutta, B. Rose Kavitha Wiley India Pvt. Ltd., New Delhi, 2019, Pages 174, Price 315/ | ||
Vinaytosh Mishra | ||
Vol 37, No 4 (2020), Pagination: 63-63 | ||
ABSTRACT | PDF | Abstract Views: 257 | PDF Views: 0 |
Moral Fiber: A Practical Guide to Living Our Values, Shawn Vij, Wiley India Pvt. Ltd., No. of Pages: 180, Price: Rs. 399 | ||
Himanshu Joshi | ||
Vol 37, No 4 (2020), Pagination: 63-64 | ||
ABSTRACT | PDF | Abstract Views: 288 | PDF Views: 0 |