Vol 37, No 4 (2020)

Table of Contents

Vol 37, No 4 (2020)

Open Access Open Access  Restricted Access Subscription Access

Articles

A Study of Human Resource Management Practices with Reference to Knowledge Management in P ower System Operation Corporation Ltd.
Meenakshi Davar, Krishna Nath Pandey
 Vol 37, No 4 (2020), Pagination: 1-11
ABSTRACT |  PDF     Abstract Views: 519  |  PDF Views: 2
Forecasting Daily Equity Price Using Auto Regressive Integrated Moving Average (ARIMA) Model: An Application to Shirpur Gold Refinery Ltd., India
Abhilas Kumar Pradhan
 Vol 37, No 4 (2020), Pagination: 12-20
ABSTRACT |  PDF     Abstract Views: 342  |  PDF Views: 1
Human Capital: A Key Driver of Consumer Decision Making in Online Promotion
Ayushi Sharma, Rakesh Mohan Joshi, Om Prakash Wali
 Vol 37, No 4 (2020), Pagination: 21-29
ABSTRACT |  PDF     Abstract Views: 362  |  PDF Views: 1
Assessing Students' Perception of the Importance and Relevance of Feedback in Written Communication by the Written Analysis of Communication (WAC) Reader
Reeta Raina
 Vol 37, No 4 (2020), Pagination: 30-38
ABSTRACT |  PDF     Abstract Views: 459  |  PDF Views: 0
Measuring the Emotional Dimensions of Retail Banking Experience in Non-Metro Cities
Prerna Kumar
 Vol 37, No 4 (2020), Pagination: 39-48
ABSTRACT |  PDF     Abstract Views: 342  |  PDF Views: 0
Do Actions Speak? A Behavioural Analysis of Consumers' P erception of E-advertising
Sarika Ahlluwalia, Seema Singh
 Vol 37, No 4 (2020), Pagination: 49-58
ABSTRACT |  PDF     Abstract Views: 349  |  PDF Views: 0

Book Scan

Consumer Behaviour , By Sarmistha Sarma, Dreamtech Press, New Delhi, 2019, Pages 424, Price ₹ 595.
Varsha Khattri
 Vol 37, No 4 (2020), Pagination: 59-60
ABSTRACT |  PDF     Abstract Views: 348  |  PDF Views: 2
Data Analytics with R by Dr . Bharti Motwani, Wiley India Pvt. Ltd., New Delhi, 2019, P ages 646, Price ₹ 659.
Harshita
 Vol 37, No 4 (2020), Pagination: 60-61
ABSTRACT |  PDF     Abstract Views: 368  |  PDF Views: 1
Social Media and Mobile Marketing by Puneet Singh Bhatia, Wiley India Pvt. Ltd., New Delhi, 2019, Pages 267
Rakhi Tripathi
 Vol 37, No 4 (2020), Pagination: 61-61
ABSTRACT |  PDF     Abstract Views: 318  |  PDF Views: 0
Service Management by Bholanath Dutta, B. Rose Kavitha Wiley India Pvt. Ltd., New Delhi, 2019, Pages 174, Price 315/
Vinaytosh Mishra
 Vol 37, No 4 (2020), Pagination: 63-63
ABSTRACT |  PDF     Abstract Views: 257  |  PDF Views: 0
Moral Fiber: A Practical Guide to Living Our Values, Shawn Vij, Wiley India Pvt. Ltd., No. of Pages: 180, Price: Rs. 399
Himanshu Joshi
 Vol 37, No 4 (2020), Pagination: 63-64
ABSTRACT |  PDF     Abstract Views: 288  |  PDF Views: 0