Vol 41, No 3 (2023)

Table of Contents

Vol 41, No 3 (2023)

Open Access Open Access  Restricted Access Subscription Access

From the Editorial Desk

From the Editorial Desk
Nirmalya Bandyopadhyay
 Vol 41, No 3 (2023), Pagination: 1-1
ABSTRACT |  PDF     Abstract Views: 213  |  PDF Views: 0

Articles

Tourism for Entertainment: Using an Expanded Marketing Mix in a Post-Pandemic Situation
Afjal Hossain, Farjana Easmin
 Vol 41, No 3 (2023), Pagination: 2-12
ABSTRACT |  PDF     Abstract Views: 270  |  PDF Views: 0
Impact of Information Technology Investment on Operational Performance of MSEs in Rural Areas
Gaganpreet Kaur
 Vol 41, No 3 (2023), Pagination: 13-20
ABSTRACT |  PDF     Abstract Views: 189  |  PDF Views: 0
Performance of Equity ETFs during COVID-19 Pandemic Crisis: Evidence from India
Chanchal Saini, Ishwar Sharma, Bhawana Verma, Bharti .
 Vol 41, No 3 (2023), Pagination: 21-31
ABSTRACT |  PDF     Abstract Views: 229  |  PDF Views: 0
Facilitating Quality of Work Life of Women Faculty in Medical Colleges
Dhanya J. S.
 Vol 41, No 3 (2023), Pagination: 32-45
ABSTRACT |  PDF     Abstract Views: 202  |  PDF Views: 0

Book Scan

The Future of Purpose-Driven Branding by David Aaker and Varsha Jain, Wiley, India, 2023. Pages: 270, Rs. 690/-
Pramod Chandra
 Vol 41, No 3 (2023), Pagination: 46-46
ABSTRACT |  PDF     Abstract Views: 213  |  PDF Views: 0
Data Analytics for Business. Lessons for Sales, Marketing, and Strategy by Ira J. Haimowitz, Taylor & Francis Group, 2023. Pages: 178, Rs. 10,272/-
Saurabh Mittal
 Vol 41, No 3 (2023), Pagination: 47-48
ABSTRACT |  PDF     Abstract Views: 193  |  PDF Views: 1