Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

The Future of Purpose-Driven Branding by David Aaker and Varsha Jain, Wiley, India, 2023. Pages: 270, Rs. 690/-


Affiliations
1 Assistant Professor, Marketing, FORE School of Management, New Delhi, India
     

   Subscribe/Renew Journal


No Abstract

Keywords

No Keywords
User
Subscription Login to verify subscription
Notifications
Font Size

Abstract Views: 244

PDF Views: 0




  • The Future of Purpose-Driven Branding by David Aaker and Varsha Jain, Wiley, India, 2023. Pages: 270, Rs. 690/-

Abstract Views: 244  |  PDF Views: 0

Authors

Pramod Chandra
Assistant Professor, Marketing, FORE School of Management, New Delhi, India

Abstract


No Abstract

Keywords


No Keywords