Vol 10, No 2 (2019)

Table of Contents

Vol 10, No 2 (2019)

Articles

A Multi-Dimentional Measure on Organizational Performances(OP) and its proportional towards Distinctive Marketing Competencies(DMC): An Empirical Study of Automobile Sales Centres in India and Maldives
A. Suburaj
 Vol 10, No 2 (2019), Pagination: 6-19
ABSTRACT |  PDF Abstract Views: 246  |  PDF Views: 102
An Empirical Study on Psychographic Parameters Influencing the Buying Behaviour of Home Appliances: Gen.X vs. Gen.Y Customers
Rashmi Mahajan, Darshan Mahajan
 Vol 10, No 2 (2019), Pagination: 20-31
ABSTRACT |  PDF Abstract Views: 221  |  PDF Views: 111
A Study on the Impact of Service Quality towards Customer Satisfaction of the Stock Brokers in Coimbatore District, Tamilnadu
P. Kowsalya, P. Mohanraj
 Vol 10, No 2 (2019), Pagination: 32-42
ABSTRACT |  PDF Abstract Views: 174  |  PDF Views: 117
A Study on the Investors' Perception Towards Commodity Market With Reference To Goodwill Commodities Pvt Ltd
S. B. Inayath Ahamed, R. Subramaniya Bharathy
 Vol 10, No 2 (2019), Pagination: 43-57
ABSTRACT |  PDF Abstract Views: 160  |  PDF Views: 258
A Study on Effective Trade Promotion Practices (TPP) of Brand Bourbon in Bengaluru City, Karnataka
D. Ravindran, Arul Senthil, G. Krishnan
 Vol 10, No 2 (2019), Pagination: 58-64
ABSTRACT |  PDF Abstract Views: 231  |  PDF Views: 90

Case Study

When Customer Care Turns into a Customer's Nightmare
H. R. Venkatesha, M. Viswanathan
 Vol 10, No 2 (2019), Pagination: 65-75
ABSTRACT |  PDF Abstract Views: 146  |  PDF Views: 52

Book Review

NUDGE - Improving Decisions About Health, Wealth And Happiness- Richard H. Thaler and Cass R. Sunstein
Pala Suriya Kala
 Vol 10, No 2 (2019), Pagination: 76-77
ABSTRACT |  PDF Abstract Views: 118  |  PDF Views: 81