AMBER – ABBS Management Business and Entrepreneurship Review

AMBER – ABBS Management Business and Entrepreneurship Review

Publisher: Acharya Bangalore B School (ABBS)
Editor: Dr. H R Venkatesha
Online ISSN: , Print ISSN: 0976-3341
Frequency: Biannual

Description:

‘AMBER’ is a bi-annual, peer reviewed and theme based journal. The key objective of the journal is to create and disseminate knowledge. The journal provides researchers from academic, social and corporate sectors a medium for publishing their original cutting edge research papers.The journal is published by Acharya Bangalore B-School, which is a paragon among the leaders in Management education. The institution is accredited with ‘A’ grade by NAAC. The Management program of ABBS is accredited by IACBE (USA) and NBA.

Table of Contents

Vol 14, No 1 (2023)

Business Case Studies

ABC ‘S’ of Art: Lessons for Michelangelo
R. Vishal Kumar, P. Shanmugha Priya
DOI: 10.23874/amber/2023/v14/i1/220786 ,  Vol 14, No 1 (2023), Pagination: 06-09
ABSTRACT |  PDF Abstract Views: 269  |  PDF Views: 156
From Rags to Riches and Riches to Rags
Ajitha Savarimuthu
DOI: 10.23874/amber/2023/v14/i1/220787 ,  Vol 14, No 1 (2023), Pagination: 10-16
ABSTRACT |  PDF Abstract Views: 304  |  PDF Views: 187
Post Pandemic Buyer Behaviour
Alina-Nicoleta Birsan, Raluca-Elena Ghinea, Robert-Andrei Costache, Cristina State
DOI: 10.23874/amber/2023/v14/i1/220788 ,  Vol 14, No 1 (2023), Pagination: 17-24
ABSTRACT |  PDF Abstract Views: 250  |  PDF Views: 141
A realty check on Fintech Money Lending apps
Shri Navin M.A., M. V. Alagesan
DOI: 10.23874/amber/2023/v14/i1/220789 ,  Vol 14, No 1 (2023), Pagination: 25-29
ABSTRACT |  PDF Abstract Views: 254  |  PDF Views: 143
The Recuperation: The Metamorphosis of a Heart Broken Wife into a Resolute CEO
Tanmaya Kumar Mishra
DOI: 10.23874/amber/2023/v14/i1/220790 ,  Vol 14, No 1 (2023), Pagination: 30-33
ABSTRACT |  PDF Abstract Views: 232  |  PDF Views: 146
Developing Brand Equity Through Consumers – Unfolding The Case Of Parle – G and Its Success In India
Reena Shyam, Afzal Basha
DOI: 10.23874/amber/2023/v14/i1/220791 ,  Vol 14, No 1 (2023), Pagination: 34-38
ABSTRACT |  PDF Abstract Views: 244  |  PDF Views: 151
Factors that Influence The Behavior of Young People In Making the Decision to Start A Business. Case Study
Liana-Eugenia Meter, Andreea-Florina Fora, Nicoleta Georgeta Bugnar, Margit Csipkes
DOI: 10.23874/amber/2023/v14/i1/220792 ,  Vol 14, No 1 (2023), Pagination: 39-47
ABSTRACT |  PDF Abstract Views: 307  |  PDF Views: 161
Internal Migration and Urbanization: A case study from Semi-arid regions of Pakistan
Ghamz E. Ali Siyal, Imran Khalid, Ayesha Qaisrani
DOI: 10.23874/amber/2023/v14/i1/220793 ,  Vol 14, No 1 (2023), Pagination: 48-59
ABSTRACT |  PDF Abstract Views: 282  |  PDF Views: 137
Waste Management Systems Used in Oslo and Zanzibar
Cristian Alexandru Stefanescu, Razvan Catalin Dobreab, Maria Loghin
DOI: 10.23874/amber/2023/v14/i1/220794 ,  Vol 14, No 1 (2023), Pagination: 60-68
ABSTRACT |  PDF Abstract Views: 265  |  PDF Views: 154

Book Review

The Intelligent Investor
K. Kedhareshwari
DOI: 10.23874/amber/2023/v14/i1/220795 ,  Vol 14, No 1 (2023), Pagination: 69-69
ABSTRACT |  PDF Abstract Views: 338  |  PDF Views: 156