This paper reveals that the schemes of National Small Scale Industries Limited (NSIC) and its salient features/ benefits to Micro Small Medium Enterprises (MSMEs) in India. This is a descriptive study. The important schemes are market support, material sourcing support, B2B portal, credit support, financing assistance, buyer and seller meet etc. Secondary data has been used. The practices that are followed by Public Sector Enterprises (PSEs) are referred. The various approaches that are practiced by NSIC also brought out in this paper. Further empirical study is needed to evaluate the effectiveness of each schemes. The paper also suggests the direction for further study.
Keywords
B2B Portal, Marketing Intelligence, Credit, Financial Assistance, Material Sourcing.
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