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This paper attempts to investigate the adoring Gold market and panic-stricken Stock market in India by exploring the perception of Indian working women. The researcher analyses the influence of demographic variables and gold obsession factors on the Knowledge, Social, Psychological, and Demographic factors which affects the stock market participation. Results revealed that the working women need to be financially knowledgeable in order to manage their finances especially in the stock market. The researcher also finds that the gluttonous demand for gold in India that has been predominantly resisting the retail participation in the Indian equity market. Rigorous financial education will influence the Indian working women to revisit the Indian stock market.


Gold Obsession, Stock Market Participation, Capital Appreciation, Religious Factor, Social Factor, Working Women.
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