Table of Contents
Vol 4, No 2 (2015)
Open Access
Subscription Access
Articles
| Emotional Determinants of Retail Customer Experience | ||
| Shilpa Bagdare | ||
| Vol 4, No 2 (2015), Pagination: 9-16 | ||
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Abstract Views: 221 | PDF Views: 0 | |
| Mobile Advertising Effectiveness on Gen Y’s Attitude and Purchase Intentions | ||
| Jay Prakash Trivedi | ||
| Vol 4, No 2 (2015), Pagination: 17-30 | ||
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Abstract Views: 250 | PDF Views: 0 | |
| Advertisements of Soft Drinks Brands – Impact on Telangana Soft Drink Consumers Preferences | ||
| Ramesh Babu Kakumanu | ||
| Vol 4, No 2 (2015), Pagination: 31-39 | ||
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Abstract Views: 423 | PDF Views: 0 | |
| Impact of Host Country Culture on Glocalisation of Corporate Websites | ||
| Purva Kansal | ||
| Vol 4, No 2 (2015), Pagination: 40-52 | ||
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Abstract Views: 261 | PDF Views: 0 | |
| Understanding Physicians’ Internet Adoption Pattern: A Hybrid Approach for Pharmaceutical Marketing | ||
| Avadhut Patwardhan, Neeraj Pandey, S. M. Dhume | ||
| Vol 4, No 2 (2015), Pagination: 53-69 | ||
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Abstract Views: 192 | PDF Views: 0 | |