Table of Contents
Vol 4, No 2 (2015)


Articles
Emotional Determinants of Retail Customer Experience | ||
Shilpa Bagdare | ||
Vol 4, No 2 (2015), Pagination: 9-16 | ||
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Abstract Views: 114 | PDF Views: 0 |
Mobile Advertising Effectiveness on Gen Y’s Attitude and Purchase Intentions | ||
Jay Prakash Trivedi | ||
Vol 4, No 2 (2015), Pagination: 17-30 | ||
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Abstract Views: 121 | PDF Views: 0 |
Advertisements of Soft Drinks Brands – Impact on Telangana Soft Drink Consumers Preferences | ||
Ramesh Babu Kakumanu | ||
Vol 4, No 2 (2015), Pagination: 31-39 | ||
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Abstract Views: 249 | PDF Views: 0 |
Impact of Host Country Culture on Glocalisation of Corporate Websites | ||
Purva Kansal | ||
Vol 4, No 2 (2015), Pagination: 40-52 | ||
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Abstract Views: 144 | PDF Views: 0 |
Understanding Physicians’ Internet Adoption Pattern: A Hybrid Approach for Pharmaceutical Marketing | ||
Avadhut Patwardhan, Neeraj Pandey, S. M. Dhume | ||
Vol 4, No 2 (2015), Pagination: 53-69 | ||
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Abstract Views: 90 | PDF Views: 0 |