Vol 4, No 2 (2015)

Table of Contents

Vol 4, No 2 (2015)

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Articles

Emotional Determinants of Retail Customer Experience
Shilpa Bagdare
 Vol 4, No 2 (2015), Pagination: 9-16
ABSTRACT |  PDF     Abstract Views: 114  |  PDF Views: 0
Mobile Advertising Effectiveness on Gen Y’s Attitude and Purchase Intentions
Jay Prakash Trivedi
 Vol 4, No 2 (2015), Pagination: 17-30
ABSTRACT |  PDF     Abstract Views: 121  |  PDF Views: 0
Advertisements of Soft Drinks Brands – Impact on Telangana Soft Drink Consumers Preferences
Ramesh Babu Kakumanu
 Vol 4, No 2 (2015), Pagination: 31-39
ABSTRACT |  PDF     Abstract Views: 249  |  PDF Views: 0
Impact of Host Country Culture on Glocalisation of Corporate Websites
Purva Kansal
 Vol 4, No 2 (2015), Pagination: 40-52
ABSTRACT |  PDF     Abstract Views: 144  |  PDF Views: 0
Understanding Physicians’ Internet Adoption Pattern: A Hybrid Approach for Pharmaceutical Marketing
Avadhut Patwardhan, Neeraj Pandey, S. M. Dhume
 Vol 4, No 2 (2015), Pagination: 53-69
ABSTRACT |  PDF     Abstract Views: 90  |  PDF Views: 0