Woman is one of the community groups that have a potential role in improving the welfare of the family as well as supporting the national economy. However, many women feel powerless in developing their potential, especially for rural women, including coastal areas of society. So far the government has been making efforts to empower women through training in economic activities for communities. However, most productive business groups did not last long, and was not able to develop into a sustainable business unit.
Based on this phenomenon it’s needs to be done research to formulate a model of woman entrepreneurial learning in order to support the independence and sustainability of productive business groups for people in the coastal area. This study has a target to produce a model of woman entrepreneurial learning for productive business groups in the coastal areas. Methods of data collection is done by using in-depth interviews and focused group discussion. Data analysis was conducted using qualitative analysis. Based on the analysis of data, then the model of woman entrepreneurial learningof coastal communities involves three phases of activity, namely: mapping of business groups, counseling and advocacy capacity of women entrepreneurs and the acceleration towards self-reliance and sustainability of women's businesses.