The International Journal of Business & Management

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Managing people in organizations is becoming more complex in the digital age.  As devices beyond computers in the form of smartphones, tables, smart watches and fit bands become the new normal, people of all generations are adapting to technologies to tend to work and life tasks.  Generational differences in preference and purpose signal a stark contrast in how people navigate the day.  This paper highlights the development of a Preference and Purpose (PnP) measure that explores what tools people typically use for work and life tasks.  More pointedly, the specific choices for work versus life tasks is surfaced within each generational cohort.  There is a striking link between freedom and autonomy in the use of these tools for the Millennial cohort in particular when it comes to life related events.


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