CFO (Chief Financial Officer) or financial director has been considered as one of the main strategic keys within organization, due to the responsibility of strategic decision making related to financial investment of the organization. Previous research have shown that there were an influence of CFO’s gender on financial report development and operational relation decision making. Additionally, overconfidence status also has an effect on investment decision, in which it may leads to bad performance of individual investor. On the other hand, several research have also shown that health status of individual may influences the investment decision making, based on the risk of each investment made. Drawing from previous studies, this paper aims to propose a conceptual framework development to investigate the influence of overconfidence status, gender, and health status of CFO’s mainly to be investigated in developing countries. The paper has developedthree propositions which suggest that there are influences of overconfidence status, gender, and health status on CFO’s investment financial decision. However, this paper is a conceptual framework paper, thus the empirical study is not done. Furthermore, this paper contributes on theoritically analyzing the effect of several different factors on CFO’s financial decision making, thus may help on building better strategy for organization in enhancing each of CFO’s performance within the organization in the future.
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