In this era, smartphones becoming one of the most important things to support human life. This device contributes an important role to arrange people’s daily life in any condition. It comes with a lot of modern specifications and different features based on its price. Smartphone abilities to connect people make this device demands increase by now. That makes all of the smartphone companies around the world attempt to promote their brands, so it can attract people to buy their products. One of the biggest companies of the smartphone in the world, Huawei, is trying to sell its premium smartphone products with several promotional tools such as price discounts, free gifts, and social media marketing. This company just release its high-end smartphone products which directly change their ways to promote the products, to be more interesting than before. The purpose of this research is to identify the impact of Huawei’s promotional tools in its premium smartphone products, which are price discounts, free gifts, and social media marketing on consumer behavior with AIDA’s method in Indonesia. This study is collecting data from Huawei’s premium smartphone users by questionnaire and calculate it with SmartPLS 3.2.8 using the SEM method. The sampling method is using purposive sampling because this study only involves users of Huawei’s premium smartphone which are P and Mate series. The result shows that each of the promotional tools has a different influence on the AIDA method. Price discount doesn’t have an impact on action, while free gift doesn’t have an impact on interest, and social media marketing doesn’t have an impact on action behavior. According to that, we can conclude that each of the promotion tools must be done together to encourge the buying decision.