The International Journal of Business & Management

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The link between innovation strategies and organizational performance is a key issue in the field of strategic management that contributes towards the overall performance and objectives. The purpose of the study was to explore the influence of innovation strategies on performance of investment cooperatives in Kenya. The study was anchored on innovation diffusion theory. The study used descriptive research design. The target population was 40 respondents and adopted stratified sampling technique. The study purposively sampled finance managers, investment managers. Semi structured questionnaire was the main instrument of collecting primary data. Data was analyzed both quantitively and qualitatively using SPSS version 24 and Microsoft excel. The study utilized multiple regressions analysis and correlation analysis to the nature of relationships. The study findings revealed that organization has adopted mobile applications, portals, and mobile money services to facilitate the speedy delivery of services to the customers that has led to the improvement in performance. The study recommends that relationship between innovation strategies and performance of investment cooperatives in Kenya should be enhanced to improve overall performance.


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