A Study on Human Resource Development in Dynamic Marketing Systems at BHEL, Bengaluru, India

Human Resources Development as a tool of internal customer development contributes to improving employees conceptual, technical and human skills. Practicing employee oriented policies such as participative management, grievance handling machinery and open communication have resulted in harmonious relations and steady increase in productivity. Keeping in view the various aspects of Human Resources Development such as work place relations; organizational climate based on job satisfaction, motivation and communication; working conditions; performance appraisal, training and development, an attempt has been made in the study to assess the opinion of Bharat Heavy Electricals Limited employees about HRD programmes practiced by their management in Bangalore office. Hence in this study an attempt is made to measure the HRD climate, and in particular to analyze and highlight features of HRD in BHEL, Bangalore. BHEL is often cited as an example of a successful company in the public sectors. To measure the Human Resource Development climate in BHEL, Rensis Likert's summated scaling technique was adopted. Forty-one statements were prepared from a search of literature and discussions with HRD Managers and Academic experts.To measure the level of HRD climate in BHEL, 325 Officers (executives and supervisors), were selected on non-random basis. Regarding the analysis of the data statistical tools like chi-square test, analysis of variance, "Z" test and factor analysis have been applied.