SJCC Management Research Review

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Erectile dysfunction (ED), defined as the difficulty to attain or maintain an erection firm enough to accomplish a satisfactory sexual intercourse. With the development of Medical Science ED Drug are developed to encounter such problems. The primary objective of this research paper focuses on acceptance of ED Drug by Generation Y. The primary data is collected through structured questionnaire specific for male respondents within the age group of 18-35 years with the sample size of 150. The reliability of data was verified using KMO & Bartlett's and Test Reliability Statistics. A structured questionnaire is developed and validated. It is sent to the respondents via Google form and the responses are recorded, validated and analysed further for desired results. Research focused on Gen Y men (age group of 18-35). The data clearly show that 64.7 percent of the people feel that use of ED drugs would help them last longer in bed with their partner. Awareness about ED drug will provide the young men to be more proactive towards their sexual health.

Keywords

ED Drug, Psychology, Satisfaction, Performance Risk, Gen Y, Erectile Dysfunction.
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