SJCC Management Research Review

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The aim of this research work is to study the financial utilization and product preferences of Self Help Groups (SHGs) in the Union Territory of Puducherry region. The research variables were identified from the literature review relating to financial operations and product preferences of SHG and primary data of 251 random sample of SHGs was collected through survey method using well-structured questionnaire. The statistical package of SPSS was utilized to analyze the data using statistical techniques of descriptive statistics with frequency analysis and simple mean, chi-square test and correspondence analysis.Results shows that majority of groups which is 69.3% of them have adopted a savings rate of Rs. 51-100 and majority of the groups consisting of 54.6% wish to use part of the loan for equipment purchase in addition to other expenditures.

Keywords

Self Help Groups, Operations, Financial Utilization, Product Preferences, Empirical
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