SDMIMD Journal of Management

Open Access Open Access  Restricted Access Subscription or Fee Access

Tata Nano - A Giant Leap for a Small Car?


Affiliations
1 Marketing and Dean Administration SDM Institute for Management Development, Mysore, India
2 Infosys Technologies Limited, Banagalore, India
3 Essilor India(P) Ltd Bangalaore, India
 

Abstract Views: 248

PDF Views: 97




  • Tata Nano - A Giant Leap for a Small Car?

Abstract Views: 248  |  PDF Views: 97

Authors

H. Gayathri
Marketing and Dean Administration SDM Institute for Management Development, Mysore, India
Srikiran C. Rai
Infosys Technologies Limited, Banagalore, India
Sujit S. Hemadri
Essilor India(P) Ltd Bangalaore, India

Abstract


"I would like to announce that the standars car will have a dealer price of Rs. 1 lakh only, I just want to say that because a promise is a promise."


DOI: https://doi.org/10.15533/sdm%2F2012%2Fv3i1%2F28762