Table of Contents
Vol 6, No 1&2 (2015)
Open Access
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Articles
| What Matters to South African Bank Customers? A Case Study of Four Main South African Banks | ||
| Kingstone Mutsonziwa | ||
| Vol 6, No 1&2 (2015), Pagination: 1-13 | ||
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Abstract Views: 474 | PDF Views: 0 | |
| Sustainable Destination Development & Implications for the State of Jammu & Kashmir | ||
| Insha Amin, Anish Yousaf, Rakesh Sharma | ||
| Vol 6, No 1&2 (2015), Pagination: 14-20 | ||
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Abstract Views: 356 | PDF Views: 0 | |
| Perceived Benefits of Loyalty Programmes and their Impact on Purchase Intentions of Customers | ||
| Alka Sharma, Palvi Bhardwaj | ||
| Vol 6, No 1&2 (2015), Pagination: 21-32 | ||
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Abstract Views: 758 | PDF Views: 0 | |
| Evolution of Consumption:An Insight into Consumer Derivatives and Marketing Implications | ||
| Ekta Duggal | ||
| Vol 6, No 1&2 (2015), Pagination: 33-38 | ||
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Abstract Views: 330 | PDF Views: 0 | |