The NLDIMSR INNOVISION Journal of Management Research aims to create an international platform for the exchange of ideas in all fields of business and management. The journal publishes high-quality research articles in areas such as accounting, business strategy, economics, entrepreneurship, ethics, finance, human resource management, information systems, international business, management education, marketing, operations management, organisational behaviour, quantitative methods, and so on. Articles dealing with global challenges, practical experiences, educational features including case research, trends in emerging nations, and other non-traditional and innovative topics are especially appreciated in the Journal.